By Deneen Laprade, Special AFS Contributor

The daily operations of your studio are all consuming, never-ending and forever changing. You work in your business 24/7, you wear every hat in the house and you do it all. This begs the question, how well are you doing it all? Your staff is there to support your efforts and help you grow your business, whether yours is a staff of one or several. This can only happen when they are engaged and empowered by you to own their role and influence your valued clients positively. As the former operator of a multi-purpose health club, I have experiences and ideas I’d like to share with you.

There are two key groups that make up your fitness business; your clients and your staff. Naturally, your clients and prospects get most of your attention, as they are the ones paying the bills. Do not underestimate the relationship between your studio’s success and your staff’s performance. Staff needs attention too, as they are the ambassadors of your brand. The most successful businesses - of any size - are those where the staff feels valued, appreciated, respected and empowered.  As you engage and energize your team behind the scenes, they will happily engage and energize your business where it counts – with your clients.

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