Studio Owners, receive an immediate $50 savings on your General Liability policy fee. SFIC will build a policy specific to your needs! Apply for a quote online, or contact Agent Anthony Hicks at 888-276-8392 or firstname.lastname@example.org to request your FREE consultation and quote today! The SFIC team will share their time honored experience in helping FBA member studio owners evaluate their insurance needs and determine the correct coverage limits at the very best premium.
Fitness Professionals, looking to upgrade, add-on, or switch your fitness professional insurance? If you're a member, call us at 312-361-1155 or email us to get started.
SFIC is one of the largest fitness underwriting companies in the nation, with nearly 30 people on staff at the company headquarters in Madison, Mississippi as well as a National Account office in Charlotte, North Carolina. The company is licensed in all 50 states, insuring more than 14,000 health clubs and individual trainers & yoga instructors nationwide, and is endorsed by Curves for Women — the largest fitness franchise in the world.
Sports & Fitness Insurance Corporation (SFIC) was founded in 1985 to help locally owned health clubs obtain general liability insurance that they could afford. In 1985 Nautlius was launching a leasing program for their strength equipment and found that many independently owned clubs were not carrying liability insurance because it was either not available or not affordable. John Urmston, the Chief Operating Officer of Nautilus, reached out to Glynne Simpson, who insured 1,000,000 square feet of manufacturing for Nautilus at the time. Simpson developed customized General Liability insurance policies for the fitness industry that local operators could afford and founded SFIC. Simpson exhibited at IHRSA and started growing the company.
Today, SFIC is one of the largest fitness underwriting companies in the nation, with about 25 people on staff at the company headquarters in Madison, Mississippi as well as an office in Charlotte, North Carolina. The company is licensed in all 50 states, has over 14,000 active policies for health clubs and individual trainers & yoga instructors nationwide, and is endorsed by a number of industry partners and franchises, including Curves for Women.
John Urmston’s daughter, Jennifer Urmston Lowe, remains with SFIC as their National Accounts Manager, and Simpson is still active in the business he started. For over 30 years now, SFIC has focused solely on the health & fitness industry. Simpson has continuously refined a unique comprehensive general liability policy for fitness professionals, as well as, fitness studios and full service health clubs that is tailored to the unique needs of our industry. SFIC is the Managing General Agent for Liberty Mutual Insurance for the fitness industry, working with both Liberty Agents and Independent agents across the country.
SFIC In the Fitness Community
SFIC follows their tradition that began in 1985 by continuing to serve locally owned facilities in the fitness industry. SFIC identified the studio community as the current opportunity for entrepreneurs and local ownership and became a founding partner of FBA. SFIC believes in providing the same high level of service to studio owners that large health clubs would receive, along with the same tailored, fitness specific insurance coverage and affordable rates. FBA and SFIC have partnered to provide education and service to help studios grow and succeed.
Connect with SFIC
FBA members receive special pricing on many products and services.
Connect with a SFIC representative to learn more about these opportunities!