About StrengthPortal

StrengthPortal is a software platform for gyms to manage their personal training staff, track in-person and online training services, and retain gym members. We work with multi-location and single location companies with the goal of increasing your personal training revenue.

Better Manage Your PT Staff and Increase Revenue with StrengthPortal - 50% off for 3 Months, Plus No Onboarding Fee Upon Activation

To unlock this exclusive offer, login or become an AFS Member.


StrengthPortal was founded by Matt McGunagle and Ken Orvick after graduating from Cal Poly San Luis Obispi. The team was accepted into the Boost VC accelerator in San Mateo California in 2014 which helped them launch and scale the StrengthPortal platform. The team has settled in San Diego and worked with gyms in over 25 countries around the world so far!

StrengthPortal In the Fitness Community

The StrengthPortal team cares deeply about helping fitness teams scale their training services to increase revenue and retain clients. Having been involved in the fitness industry for ten years we have a great respect for the professionals who are on the front line of preventative medicine. Unfortunately many companies still rely on archaic tools and we want to do our best to replace these with software that delivers a fantastic user experience.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings