About Strive by Fitness Software Group

Are you tired of scattered spreadsheets and lost client data? Are you struggling with client retention? Do you lack a system that you can replicate to produce and showcase client results and social proof? STRIVE will help you solve all of these problems. If you're ready to improve client results, increase retention, get more referrals, and add more revenue to your bottom line then you need to add Strive now. Strive is the ONLY software designed to track client progress, automate accountability, and capture social proof on demand so you can save time, retain clients AND build your fitness business Strive was designed for fit pros and studio owners BY a fit pro and studio owner. Get Strive now and take your client results and your fitness business to the next level.

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Strive was born out of the need and pain experienced by John Heringer, Founder & Chief Motivator of Method3 Fitness, a 7-Figure Studio in San Jose, CA. John and Method3 had a system to capture client results and create before and after social proof but accountability was lacking and the process was time consuming, labor intensive and wasn't working. Not finding any software that truly delivered, John decided to create one himself and thus Strive was born. John has now created the Fitness Software Group and Strive is the first software product designed to help fit pros and studio owners easily implement a system that will produce better client results and retention and therefore an increase in referrals and revenues. John and the Fitness Software group are dedicated to creating software solutions to help fit pros and studio owners save time and money and to help them grow a profitable fitness business to they can enjoy their passion AND their life!

Strive by Fitness Software Group In the Fitness Community

The Fitness Software Group, DBA: Strive supports the fitness community through the actions of its CEO, John Heringer. John is a 7-Figure Studio owner in San Jose, CA and regularly writes articles for fitness industry publications and speaks at various conferences including IDEA, AFS, and several mastermind groups.


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


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