About SUCCEED! AFS' Annual Business Convention and Expo

SUCCEED! is the largest gathering of fitness leaders ever assembled for a studio and gym business event.  Designed solely for studios & gyms, decision-makers, and aspiring fitness entrepreneurs, this is your major annual convention!

Engage, network, and learn at an entire event tailored to you. Choose from educational sessions designed for a variety of learning styles. Plus unwind and have fun at daily social events, early-morning workouts, and on-site certifications!

AFS community & executive members get $50 off registration.

Platinum members paying the current rate of $495/yr receive FREE registration!

AFS Members Save to SUCCEED!

To unlock this exclusive offer, login or become an AFS Member.


SUCCEED! is the first-ever major business convention solely dedicated to current and aspiring studio and gym operators.

What does that mean?

  • You are not a sideshow within another event
  • All the education is designed to fit your learning style - not a rotating stage of speakers
  • Get energized & have fun! Breakfast and lunch are on us!
  • Early-morning workouts and industry awards celebration
  • You don’t have to walk miles between sessions, your room, and the Expo
  • Business education is what we do!  Take it from an internationally recognized organization (AFS!) to get only the most relevant topics, handpicked and tailored for you.

Your people. Your business. Your Convention.
SUCCEED! is an entire convention and expo tailored to YOU!


Why Attend?

  • Education designed to fit your learning style
  • FREE breakfast and lunches!
  • Early morning workouts, awards celebration, and social events
  • Network, rub shoulders and learn from the best speakers in the industry
  • Extremely affordable night hotel rates, at a health-conscious, beautiful hotel
  • State of the art expo with over 50 exhibitors
  • More surprises in store!
  • Earn CEC/CEUs from all major certifying organizations:

We invite you to learn more and SUCCEED!


SUCCEED! AFS' Annual Business Convention and Expo In the Fitness Community

As the only event of its kind, SUCCEED! will boast over 40 educational sessions and not only deliver the education designed to fit your style, but we will also deliver the "what" and the "how to implement" what you learned.

Attendees will have 3-days to grow, have fun, and be inspired in all that you do!  Learn and connect with your peers, decision-makers, and industry leaders. 


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings