About Troy Barbell and Fitness

For over 30 years, Troy Barbell & Fitness has been a leader in the fitness industry for innovation and quality products.

At Troy, we offer three different product lines Troy, VTX, & USA. It's our strength, as a fitness manufacturer, to provide the right equipment at the right price point. Whether it's equipment to outfit apartment gyms, large big box gyms, or athletic facilities, we have you covered.

AFS Members Receive Special Pricing!

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USA Sports Inc was founded in Houston, Texas in 1987 as one of the first US free weight manufacturers.

As leaders of the industry, USA Sports focuses on providing quality products and service while also offering a variety of product lines to meet consumers' needs. In 2000, the Troy line was introduced and became the signature product line of USA Sports Inc.

Every Troy item is manufactured at the highest quality and undergoes thorough product research & development to ensure that only the highest-grade materials are incorporated. This results in the best weight and fitness products in the industry; the same quality & commitment is also backed by the industry’s best warranties.

Troy Barbell and Fitness In the Fitness Community

Troy Barbell & Fitness is a source for all your strength and fitness needs to power your studio. With superior quality, and a three product line offering, Troy Barbell & Fitness can provide you with equipment to fit any studio size or budget with customizable options as well to support your brand inside your club or studio.

Connect with Troy Barbell and Fitness

AFS members receive special pricing on many products and services.

Connect with a Troy Barbell and Fitness representative to learn more about these opportunities!


Save the entire cost of your AFS membership and drive more revenue simply by doing what you do every year!

  • Attend a conference or event
    Discounts to SUCCEED!, Perform Better and more!
  • Equipment & accessories to fill your space
    Discounts from TRX, Power Systems, Perform Better, MYZONE, MERRITHEW and more
  • Save on CEC/CEU courses & certifications
    From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.
  • Better market your business
    Complementary Facebook Advertising Credit, Demographic Analysis with Marketing Plan and 60-minute Coaching Call
  • Find qualified instructors/trainers
    Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities
  • Website and logo design to get noticed
    Comprehensive design solutions that will create the online impression you need
  • Tax preparation and bookkeeping services
    AFS has partnered with JETRO and Associates, a cloud based CPA firm for all your back-end business needs
  • Software & technology to stay organized and grow
    Discounts from MINDBODY, EZFacility, OneFitStop, ZipWhip and more


Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings