Your studio’s brand is its reputation; it’s the promise of value you offer the market and the immediate thought that a consumer, prospect, client and/or member has when your studio’s name is mentioned. People don’t have relationships with products or facilities; instead they have trust in and are loyal to brands.

Brands can activate a passionate group of people to do something as powerful as changing the world (think Google or Apple). Finally, brands are as much a reflection of what your clients, customers, guests and members experience as it is the message you communicate through marketing.

What you'll learn...

  1. The brand value equation
  2. Characteristics of great brands
  3. Research insights from AFS leading reports
  4. How-to build YOUR brand
  5. How-to stand out from the competition


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