We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

AFS and SportsArt bring you this educational webinar designed to discuss the basic components and requirements necessary to create a blueprint of specific training philosophies. 

Webinar, Video, Training, Client Resources, member experience, Marketing, customer service

Join AFS and Matrix as we take an in-depth look at the science behind behavior change and how to leverage engagment, metrics and social cohesion to optimize member results.

Webinar, Video, Retention, Client Resources, customer service, member experience, Marketing, engagement

If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates - they grow or they die.

When you think about your fitness business there are ample opportunities to keep learning.

Blog, Training, Client Resources, hiring, community, Operations

Setting the right price for fitness services is important to anyone in the business, from studio owners to independent fitness professionals.

Curating a price list of services can be a delicate balancing act between what your services are worth, where they are being offered, and what is being offered by your competitors. Below are a few tips to consider when crafting a price list for fitness services.

Blog, pricing, Client Resources, Business Start-up, Competition

In Simon Sinek’s famous TED TALK he simply stated that people don’t buy WHAT we sell, they buy WHY we sell it. In other words, if your purpose aligns with that of your customer then you are likely to form a long-term bond.

What is your purpose as a trainer or fitness facility? I’m not asking WHAT you do or WHAT you offer but WHY do you do it?

Blog, sales, Marketing, Client Resources, Training

After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.

How-to Guides, Strategy Articles, Client Resources, Retention, Marketing, sales, Finance

The 220-minus-age equation regularly used to estimate an individual’s maximum heart rate (MHR) is invalid for this purpose.

How-to Guides, Strategy Articles, Client Resources

Brent Gallagher discusses how to set goals with clients by having them figure out why they want to accomplish what they are doing.

Video, Quick Answers, Client Resources, Training, Motivation

Kyle Dobbs talks about what types of supplements he prescribes, such as protein, creatine and omegas. 

Video, Quick Answers, Client Resources, Training

Brent Gallagher shares how to follow up with clients on habit improvements they set out to do by holding them accountable.

Video, Quick Answers, Client Resources, Training

Lauren Eirk discusses what not to say to a client, including keeping personal opinions to yourself.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs discusses what trainers should be educated about in regards to weight management and nutrition.  Build a network outside of nutrition such as having a dietitian. 

Video, Nutrition, Quick Answers, Client Resources, Training

Lauren Eirk discusses what forms and questions she uses with new and potential clients.

Video, Quick Answers, Client Resources

Kyle Dobbs talks about how to educate clients on nutrition through law of thermodynamics and what macronutrients are.

Video, Nutrition, Quick Answers, Training, Client Resources

This is one of the best ways you can take care of your team in a way that speaks to them. Take action and implement this today.

Blog, Human Resources, Client Resources

Lauren Eirk shares how to educate clients during their sessions. Keep things simple in the beginning, get them adapted and build trust with them.

Video, Quick Answers, Client Resources, Training

Kyle discusses what “homework” he typically gives clients, such as having them move around outside of their sessions at a low intensity.

Video, Quick Answers, Client Resources, Training

Brent Gallagher discusses focusing on the basics in order to assess the client’s unhealthy habits.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs shares tips on how to create a great first session with clients. Training should fit into their lifestyle.

Video, Quick Answers, Training, Client Resources

Lauren Eirk shares how to personalize the training session, make your clients feel important by giving them undivided attention, and never making them feel rushed.

Video, Quick Answers, Client Resources, Training