Your studio’s brand is its reputation; it’s the promise of value you offer the market and the immediate thought that a consumer, prospect, client and/or member has when your studio’s name is mentioned. People don’t have relationships with products or facilities; instead they have trust in and are loyal to brands.
Brands can activate a passionate group of people to do something as powerful as changing the world (think Google or Apple). Finally, brands are as much a reflection of what your clients, customers, guests and members experience as it is the message you communicate through marketing.
What you'll learn...
- The brand value equation
- Characteristics of great brands
- Research insights from AFS leading reports
- How-to build YOUR brand
- How-to stand out from the competition