Our Recent Work

We are your voice to speak in favor of the industry, represent your interests and defend against regulation and policies that affect studios and gyms.



Completely FREE SUCCEED! Online Event

2-days, 30 sessions, Completely FREE. AFS is home to the largest online fitness business event. The topic was the COVID-19 crisis and how it affects you.

Learn About the Event

It Matters: At a time of crisis AFS moves quickly to provide answers and education. We made this event FREE so we could reach all studios & gyms across the world.




AFS Releases Fitness Studio Reopening Guidelines

AFS was proud to provide all members and major organizations the key safety principles to keep your clients and staff fit and healthy.

View the Guidelines

It Matters: With uncertainty at state and federal levels, facilities needed a concise list of guidelines that would meet and exceed national safety recommendations, and be easy to implement.




Working for the Rights of Studios to Reopen amid the COVID-19 Recovery

Helping the studio and gym communitity come together, improve safety, and join the apropriate phase of reopening. Do you have an initiative?

Contact Us

It Matters: Goverment recovery plans see fitness facilities as non-essential and high-risk. But studios are in a unique position to adapt to safety standards and provide safe training. AFS brings this message to law makers.





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Other Notable Initiatives

Changing Tax Policy with The PHIT ACT

This policy would change the IRS definition of a “medical expense” to include physical activity as a form of prevention, and would allow consumers to deduct physical activity costs.

Fighting The Inactivity Pandemic

The inactivity pandemic is a global crisis. Evidence based research (from Nike and others) stress the importance of staying active. Learn what AFS members can do to leverage this movement to grow their business.