AFS Advisory Council Member Rick Mayo Launches Alloy Personal Training Franchise Opportunity

"We Know a Formula that Works!"

(ROSWELL, GA, September 26, 2019)  – Award winning Alloy Personal Training Systems has launched a franchise opportunity creating a total solution for studios and gyms to fully support their business.          

Since 1992, entrepreneur and AFS Advisory Council Member Rick Mayo has operated his personal training business - Alloy Personal Training Center. In the past decade, the team assisted major brands, independent gyms, health clubs, and fitness businesses around the world to deploy personal training systems through a licensing model under the Alloy brand. 

The Alloy Personal Training, systems, platforms, and know-how have been used to serve millions of members in thousands of fitness facilities around the world. In 2019, Alloy was recipient of the prestigious AFS Fitness Business of the Year award, representing a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients, and community leadership.

“Over the past few years, I kept asking myself how our team and brand could do more to meet our mission,” said Mayo, Team Alloy Founder and CEO. “The answer became clear, we needed to create a total solution.”  In 2018, Rick and the Alloy team decided that moving into a franchise model was the answer. 

“We know a formula that works,” said Mayo, “and that is a key ingredient to a successful franchise.”  

“Franchising enables us to support our business partners fully from build-out design, through equipment, fitness operations, marketing, specifications and more," said Suzanne Robb CEO of Alloy PT Franchise. “The Alloy Franchise Model encompasses all that we have learned about running a successful business, from Personal Training, Marketing, Staff Management, and everything in between."    

"Until now, gym operators picked and chose the parts of the Alloy systems they needed to fill gaps in their personal training programs,” said Tony Chemer VP of Franchise Development. “Now, starting from scratch, we are able to provide total support of our systems already proven in thousands of gyms worldwide.” 

The Alloy Personal Training Franchise launched with franchise recruitment and sales on September 1, 2019, focusing largely in the southeastern United States for the first year with an emphasis on Florida, Georgia, and the Carolinas. The team has begun identifying prospects and is prepared to have discovery days and sign-on franchise candidates by the end of the year. 

"The name 'Alloy' was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting," said Mayo. 

If you or someone you know, is interested in having their own successful personal training business the Alloy motto should be remembered: “Be in the Fitness Business for Yourself but Not by Yourself.”


About AFS 
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.


About Alloy
Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best.


About Rick Mayo
CEO at Alloy Personal Training Franchise 

Rick Mayo is the founder and CEO of Alloy Personal Training Center (est. 1992) and Alloy Personal Training Solutions. As the owner of APTC, Rick and his team conduct over 60,000 (or would 1.2 million be more interesting?) personal training sessions a year. In 2010, Rick created Alloy, a consulting and licensing company as a platform for the Alloy personal training systems. Alloy has over 1,000 clubs licensed worldwide. In 2019 Rick and the Alloy team stopped offering new Alloy licenses and converted the concept to a franchise offering to further develop the Alloy brand to its fullest potential, by offering a complete solution and supply the entire business model from build-out design, through equipment, fitness operations, marketing, specifications and more. 

Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry.  He is a subject matter expert in personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and is a member of the advisory council for the Association of Fitness Studios.


About Suzanne Robb
CEO at Alloy Personal Training Solutions 

Suzanne is a hard-working, dedicated, operator, speaker,  industry leader, and innovator who loves to get stuff done. "It's better to give than to receive" is a mantra Suzanne thrives by and says she shines brightest when she is serving others.  Suzanne entered the fitness industry when she joined Rick Mayo at team Alloy in 2011,  prior to their partnership, she had been a microbiologist.  Another very important role that Suzanne has taken on through the years when called to serve has been that of a respite Foster Parent.  Suzanne’s current focus is optimizing the systems for the new Alloy Personal Training Franchise Solution Model while overseeing renovations at the original flagship location, in Georgia AKA “The Mother Ship."

When Suzanne is not running the day to day operations of Alloy Personal Training Center, she enjoys spending time with her four adult children, their spouses, her five adorable grandkids and 9-year-old golden retriever, Charly.


About Matt Helland
VP of Programming

Matt is a former college baseball player that has been a personal trainer since 2006.  His favorite aspect of being a trainer is teaching people how to use their training to create a healthier, happier version of themselves every day. Matt joined Alloy in 2010 and creates all of the programming that Alloy has to offer.  Matt credits Rick Mayo and the Alloy team for showing him how to be a great trainer and what it takes to run a successful business and is looking forward to taking all that he has learned throughout his career to help other fitness professionals in realizing their dream of running a successful personal training business of their own.  


About Tony Chemer
VP of Franchise Development

Tony Chemer has been at the forefront of the fitness industry since 1997 when he first served as a co-host and writer for the ESPN Fitness Show "Gotta Sweat" with Cory Everson. Through his current position as the VP of Sales for Alloy Personal Training, Tony serves key industry accounts by providing sales, business, and training systems to club owners and has trained staff at hundreds of facilities across the U.S. and abroad. 


Connect with us: 
Matt Helland
Rick Mayo
Suzanne Robb
Tony Chemer
Alloy Personal Training Franchise