Since AFS’ inception in 2013, we have conducted over a dozen research projects to uncover key data points that studio owners – and aspiring owners – can use to enhance their businesses. The more credible, relevant information we can make available to fitness entrepreneurs, the more our community shares with each other, the better off we all will be.  This is the essence of a trade association, and it’s certainly the essence of AFS.

For example, the chart below will likely reinforce what you already know, but the key factor is thousands of your peers are also dealing with – and solving – these same issues.  Connecting with the AFS community shows you the way.


It will not surprise you then, to learn that AFS members – the heart of our Community – bring together the most successful studio/gym operators on the planet.  Their willingness to share their experiences, and their desire to give back to the industry that has worked so well for them and their clients, leads them to solve problems at a much faster rate than non-members.  The research below proves that membership in AFS will pay you back enormously!  

One example is revenue per member, one of the benchmark key performance indicators (KPI) in the business, where AFS members do incredibly better than non-member operators.

Another well-document KPI is Revenue per Square Foot, and again, AFS members far outpace non-members.  It may not quite be “secret sauce” but when it comes to understanding the business of studios, AFS members are at the head of the class.

Becoming an AFS member means you'll find success faster, get connected and earn more money.  Never before has an organization pulled together this much value and be priced to be affordable for everyone.  AFS is the essential membership to succeed at the business of fitness.


*Source: 2018 AFS Operations & Financial Benchmarking Study



No matter what stage you're in, AFS membership comes with a ton of benefits, including every tool necessary for your success.

Learn more about the membership benefits that interest you: