NEWS RELEASE
AFS, Pure Solutions Revitalize Supplement Program for Studio Owners
OAKLAND, CA, TAMPA, FL, August 3, 2016 - The Association of Fitness Studios (AFS) is proud to announce their new partnership with the Pure Solutions division Bio Lab Naturals. Bio Lab, a high quality, national supplement company, will provide studio owners with a unique opportunity to build their businesses and offer additional services to their clients. 
According to AFS’ groundbreaking 2015 Fitness Studio Operations & Financial Benchmarking Study, the majority of studio and gym owners are missing out on a substantial source of revenue, given the multi-billion dollar level of the supplement industry.
“There’s a huge opportunity for studios in ancillary revenue in general, and supplement sales specifically,” said Josh Leve, AFS founder and CEO. “We’re very pleased to bring a revitalized relationship with Pure Solutions to our members.”
Members and clients of fitness studios typically purchase their nutritional supplements from specialty retailers, pharmacies, or supermarkets – without any idea of the quality of the products or what such products actually do when taken. Almost always, the store clerk has no idea who the customer is or what their needs really are.
"Some studios avoid offering products because they don't want to be seen as biased," said Chuck Powers, co-founder and COO of Bio Lab Naturals. "When clients leave the studio and buy their supplements elsewhere they abandon professional advice on which brands are best, and many customers end up with inferior products and often overpay, as well."
Pure Solutions is well known as a brand committed to providing high quality supplements at an affordable price to their clients. As part of their new partnership with AFS, they have focused on specific products that are appropriate for the largest number of potential customers, creating a unique opportunity for AFS members to purchase supplements for resale at less-than-wholesale prices.
“The key to the program is that it’s turnkey,” said Leve. “We’ve put together a simple, easy-to-implement program that will help studios satisfy the needs of the majority of their clients.”
Pure Solutions is the sister company of TEN Institute which focuses on high intensity, performance-based products. The AFS/Pure Solutions relationship moves the program more toward customers interested in improving their recovery times, getting better sleep, boosting their metabolism, or generally improving their health.
The company has created special turnkey packages for AFS member studios. This variety of choices provides a business opportunity for AFS members to offer supplements at a low initial investment with a substantial return.
About AFS
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com
About Pure Solutions
Pure Solutions offers a full suite of growth factors in a balanced matrix, delivered in both all-natural oral and topical formulas. We control the entire process from conception to bottling. Pure Solutions products can be found in health food stores throughout the U.S. under the brand names Pure Factors and Pure IGF.
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