Calculating ROI can sometimes be difficult to quantify. In this Q&A clip, Ingrid Owen talks about how to ensure your programming is receiving a solid return on investment.
No matter how long you’ve been in business you can use the advice Ingrid shares below to compare your operational success and plan your course for growth. And don't forget to check out AFS' Micro Research Report: The 5 Must Know Formulas for Every Fitness Studio for more helpful info!
If you missed it, check out the webinar she did with AFS!
Ingrid Owen has been in the fitness industry for the past 25 years including 18 years with 24 Hour Fitness where she served in various capacities as the Vice President of Fitness, Group Fitness, Learning and Development as well as corporate Operations. She started her career as a GX instructor as well as a personal trainer. Eventually she entered the club management track and was elevated to Vice President of Operations before moving into a corporate role.
Through the course of her tenure at 24 Hour Fitness, she developed key partnerships with industry leaders such as Zumba, Les Mills, Parisi Speed School, IDEA and TRX. It was the integration of these partners that became the cornerstone of the group fitness programming.
She is currently a consultant in the industry serving to help club owners and industry leaders develop stronger fitness programming and integration to secure their primary business of member retention as well as build strong ancillary business revenue through both personal and small group training.