9 out of 10 consumers prefer a fitness business that's a member of a professional association.*



Must-Have Marketing Tools


Boost Your Credibility and Conversions with the AFS Brand

Years of research and experience have shown that displaying your affiliation with our association makes consumers trust you more, convert more, and be more receptive to your sales message.

Instant Exposure to Over 4+ Million Consumers

AFS members get listed on IFCN, a directory of health facilities where over 4 million employees from national corporations such as Nike, MasterCard, and Microsoft, go to find studios and gyms.

Complimentary Demographic Analysis and Marketing Plan

AFS members receive an analysis of the areas surrounding your business to identify which neighborhoods to market to. Plus, you’ll create a marketing plan that actually works to start seeing results – FAST!

Take the Course: The Essentials of Sales, Marketing & Branding

Earn CEC/CEUs from all major certifying organizations, while you grow your understanding of what's working today so you can better market your business and sell it to your community. (Your AFS membership includes your choice of 1 free online course.)

Take advantage of our reputation! By joining AFS you're part of an organization that stands for higher standards, and consumers take notice! Showcase your AFS membership to your clients and prospects for a credibility boost.



Essential Marketing Guide:
Stories of Success From Studio and Gym Owners Across the Country

Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.

Learn about marketing strategies and driving traffic, creating loyalty, successful business ideas, and get personal insights from the experts including Todd Durkin from Fitness Quest 10.

AFS Guide Cover



AFS Community = Always Having the Best Marketing Ideas


Video Library: Marketing Advice from Industry Leaders

We've interviewed the best of the best and share their knowledge with you. When you know what they've done to grow their business, you can implement the same ideas for your business.

Marketing Insight from Your Peers in Executive Roundtable Groups

Share stories and hear it directly from your peers who've seen success!   AFS roundtables provide the forum to learn from other members. Find out what they've done to drive traffic to their businesses.

Bounce Ideas Off Your AFS Mentor

You’re going to have questions. Get connected, overcome your challenges, and get advice from someone who's been there before.

Online Community Meet-ups

Login and hop on a video conference with other AFS members to share your insight, ask questions and stay engaged. From social media marketing to referral programs, and much much more!

What You Get with AFS Marketing Tools

  • Everything you need to improve
  • Faster results from ideas that work
  • Connections to an engaged community
  • Proven success stories
  • More traffic and more money
  • Ideas validated by industry research


Ongoing Marketing Tools and Ideas

Action Plans & How-to Guides

Make better decisions, gain clarity, reduce your risk and get to success faster.

See All Marketing Guides





Marketing Webinar Series

Digging deeper into emerging trends to provide you the formulas for greater success.

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Trends, Research and Strategy

Imagine asking thousands of studios/gyms what's working for them – we've done just that!

See All Marketing Content





Webcast Series: Interviews and Industry Insights

Everything you need to know to grow your business, from the most influential minds in the fitness industry.

See All Webcasts





Expert Marketing Articles

Learn what the top 10% of studios are doing to draw people in.

See All Expert Marketing Articles