A Membership Designed to Suit Your Needs

Choose your level and get started!

Community Membership

Get connected. Join the community and solve common problems in a fun and supportive environment.


  • AFS community features
    • Private Facebook group
    • Online community meetups
    • Members-only forum
    • Use of Proud Member logo
  • $50 discount to AFS Business Convention & Expo: SUCCEED!
  • Discounts from AFS marketplace and product store
    Gain access to vendor marketplace discounts and special offers.

    Also enjoy 25% off on research, templates & forms and more at the AFS Store.

For members just looking to connect with others and network in community groups. Learn more

AFS On-Demand Subscription can be added to any AFS membership during the registration process.

Join Now, $139/yr

Executive Membership

The most powerful platform for your business. The best insights, tools, and resources to make the right decisions.

Includes all Community Benefits, plus:

  • Full access to the AFS education library
    • Includes: Full suite of educational library with hundreds of webinars, how-to videos, and exclusive expert interviews
    • How-to Guides & Action Plans
    • Fitness Business insights
  • Marketing and Lead Generation tools
    • Use of the AFS Approved Badge and Membership Certificate for increased credibility
    • Directory listing with exposure to 4+ million consumers
    • Entire webinar marketing series
    • Expert marketing articles - proven ideas that work
    • More!
  • 1 Annual AFS industry-leading research report ($199 value)
  • 50% discount off entire AFS product store
    The AFS Store carries industry-leading research, business templates & forms, and expert guides.
  • 1 Free CEC/CEU course ($99 value)
    Your choice of one course from the AFS Online Courses catalog.

Join Now, $259/yr

Platinum Membership

Dig into the specifics of your business. Work with experts & peers as you receive proven advice to grow. 

Includes all Community and Executive Benefits, plus:

  • A dedicated mentor
  • Private roundtable group
  • 75% discount off entire AFS product store
  • Research-based Business Performance Calculator
    • The most powerful tool in the industry! Based on AFS industry-leading research - Plug in your numbers, compare against industry average KPIs, and get actionable recommendations in minutes each month.
  • VIP Treatment
    • Voting rights to participate in the direction of the association, webinar topics, member benefits, and critical research topics.
    • First opportunity to all AFS events and programs
    • Exclusive networking event at SUCCEED!
  • All 3 Annual AFS industry-leading research reports ($597 value)
    Get the latest version of our yearly industry-leading reports.
  • 2 Free CEC/CEU courses ($198 value)

Join Now, $429/yr

Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.



AFS is Leading the Growth of the Studio & Gym Community

Proudly Representing all Fitness Businesses

Consumer Confidence

9 out of 10 clients prefer to join a studio or gym that’s a member of AFS. Use the AFS logos to boost sales & increase confidence.

Trust and Integrity

AFS is the association consumers and fitness businesses trust, dedicated to the long-term success of our entire community.

Partners and Programs

Over 60 partnerships, all vetted and committed to the success of the studio/gym industry.

Advocacy and Representation

The authoritative voice that represents studios, gyms, and professionals.



Applying just one AFS idea, that generates ONE new client provides over 800% return on YOUR membership!



Join our Family of Members and Leaders 

Become immersed in the inner workings of the industry and receive everything you need to succeed 

You Owe It To Yourself

No more figuring things out on your own. Do what’s right by taking advantage of the association that has the answers.

Achieve Your Goals

We care about the health and success of your career, just like you care about your clients’ success.

Stronger Together

Gain inspiration and support from a peer Community that understands your every need.

You're Never Alone

AFS provides ideas, tools, and support to go with you on your journey of personal and business success.


Choose a Membership Level



Recommended by over 60 of the most respected and influential fitness companies & organizations,
including all leading certifying bodies




"I love what AFS is doing. The team there has a wealth of knowledge & a genuine desire to help people be successful. They're going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA


“AFS is providing a much needed business resource for studio owners and fitness professionals. I highly recommend you consider joining.”

Rick Mayo 
CEO, Alloy Personal Training Center
Atlanta, GA

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise


"I am so thrilled with the ideas I'm gaining from AFS, my only regret is that I didn’t join much sooner! "

June Kahn
Owner, Center Your Body Pilates
Louisville, CO



Vendors, Suppliers, Manufacturers and Consultants!

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Have Additional Questions about AFS? Let us know.

Contact Us!