By Josh Leve, AFS Founder & CEO


I'm extremely excited to announce that coming soon is your opportunity to participate in the 2nd Annual Fitness Studio Operating & Financial Benchmarking Study! 

Those taking part in the survey will help identify and better understand the key benchmarking data and financial performance metrics of fitness studios.  

To bring this study to life, AFS has partnered with ClubIntel, a brand insights and research firm that specializes in the health and fitness industry.  Designed to confidentially collect key operational and performance data about your business, here are some important items to note –

  • The survey will be around 25 questions
  • It will take approximately 10 minutes to complete
  • It will require you to have key information on your business readily available (i.e, number of clients or members, pay for various job titles, EBITDA, revenue allocation, etc.) 

We encourage you to take the time to complete this survey. All previous research reports can be found in the AFS store!  Free for AFS Premier members.


We greatly appreciate your time and support as your input is critical to identifying and providing the key performance indicators used by studios across the country to grow your bottom line.

Josh Leve is responsible for the strategic development and growth of the Association of Fitness StudiosJosh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS and has spent more than a decade in the fitness industry.

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