We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

This guide will help you establish a successful social media campaign for your fitness studio.

If you are already using social media to market your business, use this guide to fill in any knowledge gaps to improve your current campaign.

Marketing, How-to Guides

As a studio owner ask yourself these common questions... 1.) Do you know your retention rate?  2.) Which is harder...acquiring new customers or retaining current ones?  3.) Are you worried about that competitor coming in around the corner or across the street?  4.) In what ways do you engage with your customers outside of training?  

Webinar, Marketing, Retention, Video

To catch someone’s attention, tweet them.  To build brand loyalty, think Facebook. To turn social chatter into cash, have a strategy. In this webinar, journalist and social media specialist Stephanie Neil will unravel the mystery of how to use social media to boost your personal brand—and your overall business.

Webinar, Marketing, Video

Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. Deneen Laprade from Susan K. Bailey will provide you the tools and fundamentals necessary to market your studio business in any environment. 

Webinar, Marketing, Video

Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.

With a fitness study your focus will be on a population that isn't walking into your business now. 

How-to Guides, Marketing, Strategy Articles

Marketing, when dissected to its most basic element, is nothing more than storytelling.

When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.

How-to Guides, Marketing, Retention, Strategy Articles

Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.

Receive the critical information from nationally-known, successful studio operators, who share everything you need to know. 

Action Plan, Marketing, Operations, Business Start-up, Retention, Revenue producing programs

Social media has become one of the hottest platforms for marketing and messaging. The “experts” would lead you to believe that social media is a “slam dunk” when it comes to generating fans, followers and of course, prospect traffic.

In reality, social media can be an outstanding marketing tool, which in combination with other marketing strategies can be effective in generating consumer interest.

Blog, Marketing