We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Erik Marthaler discusses the timeline of what happened from creating the idea of Lateral Fitness actually opening the doors. 

Video, Quick Answers, Business Start-up

Thoughts on the switching fitness studio insurance carriers, by Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation.

Video, Insurance, Quick Answers

Jenna Zaffino discusses what she wants her brand to say about her.

Video, Business Start-up, Marketing, Quick Answers

Jane Bahneman, owner of Blue Nectar Yoga, offers tips for starting studio owners.

Video, Business Start-up, Quick Answers

Rachel Cosgrove talks about how she honed her niche of being the best trainer for women and get into new opportunities.

Video, Quick Answers, Training, Strategy Articles, Marketing

PJ Stahl discusses how he finds great personal trainers in order to further the strength of his brand.

Video, Quick Answers, Employees, Human Resources

Jon Goodman describes some of the biggest reasons personal trainers struggle with making online training profitable.

Video, Quick Answers, Training, Online Training, Marketing, Strategy

Mike Arce discusses how to create your own niche by specializing and becoming an expert with clients, as well as how he personally did it as a personal trainer.

Video, Quick Answers, Client Resources, Training

Brent Gallagher shares that you need to make the basics cool in order to keep clients motivated.

Video, Quick Answers, Client Resources, Training

Todd Bumgardner discusses how he and his business partner compliment each other in co-owning the business.

Video, Business Start-up, Quick Answers

Doug Holt discusses how to write the best success stories of your clients, as well as the importance of adding them to your website.  

Video, Marketing, Quick Answers, Strategy

Anthony Trucks discusses how he runs his 3 independent businesses, and how he found ways to leverage and monetize all the information he is getting.

Video, Business Start-up, Quick Answers

Your to-do list is neverending, there’s always another fire to put out and somewhere along the way you have to figure out how to do all the stuff that keeps your business moving forward.

Blog, Video, Operations

Anthony Carey discusses why he thinks you should do what you do best, and let others handle the rest.

Video, Operations, Quick Answers

Overview of studio industry trends, from the Club Industry Show 2016 presentation: The State of the Fitness Studio Industry.

Video

Kevin Steele at Club Industry 2016.

Video, Marketing, Quick Answers

Josh Leve of AFS shares his thoughts on the trend of fitness wearable devices and the future of wearables in the fitness studio industry.

Video, Software & Technology, Quick Answers

Lauren Eirk discusses how she assesses clients by evaluating their range of motion and performing muscle testing to see if there's any muscle weakness.

Video, Quick Answers, Client Resources

Josh Leve and Liz Callham of AFS discuss what to say and not to say to clients to keep your professionalism while supporting their health and fitness goals.

Video, Quick Answers, Client Resources

Brent Gallagher shares how to track progress with clients, and how this is defined according to their goals.

Video, Quick Answers, Client Resources, Training