We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

PJ Stahl discusses how he developed the brand LockBox in order to set himself apart and be in the right location.

Video, Business Start-up, Quick Answers

Jon Goodman discusses advice he gives to personal trainers for further career growth.

Video, Quick Answers, Career, Growth, Training

Brent Gallagher shares how to follow up with clients on habit improvements they set out to do by holding them accountable.

Video, Quick Answers, Client Resources, Training

Lauren Eirk discusses what not to say to a client, including keeping personal opinions to yourself.

Video, Quick Answers, Client Resources, Training

Kyle Dobbs discusses what trainers should be educated about in regards to weight management and nutrition.  Build a network outside of nutrition such as having a dietitian. 

Video, Nutrition, Quick Answers, Client Resources, Training

Mike Arce talks about why a lot of fitness companies struggle with marketing strategies and how to overcome that.

Video, Marketing, Quick Answers

Join Josh Leve as he presents this one of a kind webinar on all the insight he’s learned from speaking and listening to AFS members, presenting across the country and keeping his ear to the ground to find out what you can do to ensure this is your best year yet!

Webinar, Video, Marketing, Retention

Scott Sorkin, Owner of Tone Zone, a 3-location, multi-modality studio in the Philadelphia area explains his recipe for success and how technology and the right equipment can make all the difference in helping your clients see results.

Video, Marketing, Retention, Equipment

Lauren Eirk discusses what forms and questions she uses with new and potential clients.

Video, Quick Answers, Client Resources

Rachel Cosgrove discusses how she manages the company's sites on social media.

Video, social media, Marketing, Quick Answers

Kyle Dobbs talks about how to educate clients on nutrition through law of thermodynamics and what macronutrients are.

Video, Nutrition, Quick Answers, Training, Client Resources

Doug Holt discusses how to use social media effectively as a personal trainer.  Your Facebook Business page and Private Group page should have separate messages.

Video, Marketing, social media, Quick Answers

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation explains about insurance limits regarding general liability, and answers the question: are my limits high enough?

Video, Insurance, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Jenna Zaffino discusses what goes into opening a studio, as well as additional revenue streams she pursued.

Video, Business Start-up, Quick Answers

Anthony Trucks discusses corporate wellness, and how to do fitness consulting beyond just offering memberships.

Video, Operations, Quick Answers, corporate wellness

Josh Leve of AFS shares his thoughts on getting feedback from fitness studio members, and when to adapt to the requests of members.

Video, Quick Answers, Operations, Strategy

Emmett Williams of MYZONE discusses the way that wearable devices help motivate studio members, and the growth of the wearable industry.


People do sue! Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.

Video, Quick Answers, Insurance, Nutrition

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about the importance of business education for the success of fitness studios, and how AFS provides that education to the studio industry.

Video, Business Start-up, Education, Strategy