We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation explains about insurance limits regarding general liability, and answers the question: are my limits high enough?

Video, Insurance, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Jenna Zaffino discusses what goes into opening a studio, as well as additional revenue streams she pursued.

Video, Business Start-up, Quick Answers

Anthony Trucks discusses corporate wellness, and how to do fitness consulting beyond just offering memberships.

Video, Operations, Quick Answers, corporate wellness

Josh Leve of AFS shares his thoughts on getting feedback from fitness studio members, and when to adapt to the requests of members.

Video, Quick Answers, Operations, Strategy

Emmett Williams of MYZONE discusses the way that wearable devices help motivate studio members, and the growth of the wearable industry.


People do sue! Jennifer Urmston Lowe of Sports & Fitness Insurance talks about why it's critical to have the right insurance and be properly covered.

Video, Quick Answers, Insurance, Nutrition

Brent Gallagher, AFS Community Expert and owner of Avenu Fitness & Lifestyle, talks about the importance of business education for the success of fitness studios, and how AFS provides that education to the studio industry.

Video, Business Start-up, Education, Strategy

Lauren Eirk shares how to educate clients during their sessions. Keep things simple in the beginning, get them adapted and build trust with them.

Video, Quick Answers, Client Resources, Training

Kyle discusses what “homework” he typically gives clients, such as having them move around outside of their sessions at a low intensity.

Video, Quick Answers, Client Resources, Training

Rachel Cosgrove discusses how they have kept Results Fitness open now for 17 years and some of the struggles they faced. 

Video, Marketing, Quick Answers, Operations

PJ Stahl gives advice to fitness professionals about opening a studio and discussing visiting competitors.

Video, Business Start-up, Quick Answers, Competition

Mike Arce discusses why you need one good funnel of getting leads for your business.

Video, Marketing, Quick Answers

Brent Gallagher discusses focusing on the basics in order to assess the client’s unhealthy habits.

Video, Quick Answers, Client Resources, Training

Todd Bumgardner breaks down one of his goals for his online business, and how goals sometimes need to change in order to grow.

Video, Quick Answers, Online Training, Growth, Strategy

Erik Marthaler talks about how Lateral Fitness was able to expand with strict finances, lease negotiations and a good team in place to support the expansion.

Video, Finance, Quick Answers, Growth, Expansion, Strategy

Doug Holt talks about the best way to get client referrals, including when and how to ask, as well as giving incentives.

Video, Marketing, Quick Answers

Kyle Dobbs shares tips on how to create a great first session with clients. Training should fit into their lifestyle.

Video, Quick Answers, Training, Client Resources

Josh Leve and Liz Callham of AFS discuss certification by figuring out what your needs, and what resonates with you and the clients that you attract.

Video, Quick Answers, Career, Certification

Jennifer Urmston Lowe of Sports & Fitness Insurance Corporation answers typical questions regarding worker's compensation for fitness studios.

Video, Insurance, Quick Answers