Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
“Your brand is possibly your most important attribute. It defines who you are, your values, your desires, your goals and your beliefs. It is the character of your company, from the inside out and how it is perceived from the outside looking in. It must work to develop credibility and foster trust in your business.”
This is taken directly from SKB’s website, it’s our philosophy on what a brand is and it is from this place that we work to develop a visual identity to uphold the brand and execute a strategy to reinforce and nurture it.
As a Marketing Coach, I want you to take charge of your marketing and I urge you to make this question an integral part of your sales process. It needs to be asked by you and once answered, it must be recorded by you. And that’s the real message in this article: Track the results of each and every marketing campaign you deploy.
You spend time and money on your marketing efforts and like everything else in life; you want to know both are being spent wisely. The only way to do that is to track the results and analyze them to predict future decisions.
When operating a fitness business owners typically concentrate on obtaining and training clients. Surviving is the first priority. As the business becomes more successful, the owner can find that most of their time is devoted to training clients and little time or energy is left over to develop systems and market the business.
Even worse, the owner may feel trapped training as many clients as possible to survive. Studio owners may feel they are unable to move clients to new trainers because other trainers will not hold to their high standards of training.
As a studio owner ask yourself these common questions... 1.) Do you know your retention rate? 2.) Which is harder...acquiring new customers or retaining current ones? 3.) Are you worried about that competitor coming in around the corner or across the street? 4.) In what ways do you engage with your customers outside of training?
Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. Deneen Laprade from Susan K. Bailey will provide you the tools and fundamentals necessary to market your studio business in any environment.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.