As the owner of a weight loss center and a distributor of body composition analyzers, I’ve watched the weight loss and fitness industry grow from using calipers and BMI to high tech equipment like bio impedance analyzers.
Five years ago, few people had heard of BIA, now patients and clients expect this technology.
Thank you to Justin Grinnell, the Founder of State of Fitness in East Lansing, Michigan for taking the time to answer some questions from AFS! In this featured case study, Justin speaks to how the key to achieving success in fitness is strength training, which is at the heart of his training programs.
Their Motto of Success: Strong people who move well and move often have a better quality of life.
I have a confession to make. I’m on social media! I don’t mean that I post content on the various channels.
Of course, I do that. If you are a business owner and you are not posting valuable content to serve your customers and grow your brand you are missing out!
It’s easy to think of blogging as supplemental rather than beneficial. Blog content can serve as a stopgap measure to let clients know about an upcoming event or as a piece of decoration for your website, but most business owners don’t think about their blog as a mechanism for actually generating revenue.
In fact, blogging is an important tool in your repertoire—when done correctly, it can produce huge long-term results for your business.
Data is the new black. The calorie counter on the elliptical is no longer cutting it. Members want quantitative results. Showing a client their entire body composition (body fat, muscle, etc...) is an effective way to show progress and motivate members.
My goal is to educate you on the different types of body composition available.
The details of the commercial lease for your business might be one of the most important decisions you make.
The short-and long-term implications are many – and might truly make or break you. The inherent challenge is that many talented fitness professionals – and would be studio owners – simply lack the necessary experience to negotiate leasing terms from a place of deep understanding.
Last week I was in Phoenix and had the chance to visit one of the Amazon fulfillment centers in the area. It was called PHX 6 indicating that there are 6 facilities in that city. It was over 1 million square feet so needless to say - Amazon is huge!! I learned some interesting things while I was there.
Don’t worry, they didn’t mention that they were going to start opening fitness studios. Not yet anyway but you never know! An interesting fact is that anyone can go and tour a facility. I had no idea.
Tax season is over and you may be thinking, “Great! I don’t have to worry about that until next year.” If that is your mindset I want you to step back a month or two and think about the stress and anxiety you were facing this past tax season.
Also don't forget to read my 3 tax tips. You may have been scrambling to get your books completed and then scrambling to gather all of your necessary tax documents and then scrambling to get your taxes filed.
Your gym members have already made a significant commitment to your business — they signed up! But even the most dedicated gym-goer needs help staying motivated, and your customers may respond better to positive reinforcement and motivational tactics than negative reinforcement (or no attempt at all).
Why is this? In a way, negative reinforcement is already built into the health and fitness cycle.
Goal setting is an integral part of growing any business, and when it comes to growing a gym it is essential to adjust goals year-over-year. When running a fitness facility it’s very easy to get caught up managing day-to-day tasks and forget to think about the big picture - what your aiming for.
The “1-3-5” goal setting system is one that not only helps keep the big picture top of mind but also that allows for planning essential steps regarding how to accomplish the goal.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.