October 4-6, 2017
Hilton, Chicago, IL
A comprehensive program presenting critical business topics to assist studio owners and entrepreneurial fitness professionals. Plus incredible networking opportunities to further develop your business!
AFS members, don't forget to apply your 25% off!
Thursday, October 5
Session 1: Research, Trends & KPIs: What Your Studio Needs to Know to Thrive
1:15pm-2:30pm
Room: Third Level, Astoria Room
Session Number: H08
Presented By: Josh Leve
Founder & CEO, Association of Fitness Studios
Learn more about Josh
In this session you'll learn:
- Why Personalization is the Key to Success
- Clarity as to why the market has exploded and where it's going next
- Trends that Demand Your Attention
Session 2: Creating Wow! Factors That Enhance the Customer Experience and Generate More Referrals
2:45pm-4:00pm
Room: Third Level, Astoria Room
Session Number: I08
Presented By: Lee Vallely & Elisabeth Kristof
Co-Owners, RedBird Pilates & Fitness
Learn more about Lee and Elisabeth
In this session you'll learn:
- Whether you are still the insurgent you started out to be when you founded your business
- How to recognize and nurture your early adopters
- How to determine what differentiates your club and what distinguishes it in your market
- How to replicate the wow experience
Thank you to our sponsors!
Friday, October 6
Session 3: Earn More and Feel Great About It
8:15am-9:15am
Room: Third Level, Astoria Room
Session Number: L09
Presented By: Michelle Blakely
Founder & Owner, See Jake & Jane Train
Learn more about Michelle
In this session you'll learn:
- The choices we make as trainers and owners from an ethical standpoint
- How to use principled habits to positively impact revenue and client retention
- Popular habits that stand in our way
- How to stand out without compromising your integrity
- How to evaluate your current practices and identify opportunities for improvement
Session 4: Creating Your Studio Identity
9:30am-10:30am
Room: Third Level, Astoria Room
Session Number: M09
Presented By: Kevin Steele
Principal Communication Consultants
Learn more about Kevin
In this session you'll learn:
- How to understand your competitive landscape
- Establishing your key points of differentiation
- How to define your unique selling proposition
Exclusive AFS Member Benefits:
25% off the All-Access Pass or single day registrations! (access discount code!)
Industry Networking Opportunities
CEC/CEU's from Leading Certifying Organizations
Full Access to the Club Industry Show
AFS members, don't forget to apply your 25% off!