October 4-6, 2016
Hilton, Chicago, IL


 

A comprehensive program presenting critical business topics to assist studio owners and entrepreneurial fitness professionals. Plus incredible networking opportunities to further develop your business!

 

Register Today!

AFS members, don't forget to apply your 25% off!

 

 

Thursday, October 5

Session 1: Research, Trends & KPIs: What Your Studio Needs to Know to Thrive

1:15pm-2:30pm
Room: Third Level, Astoria Room
Session Number: H08

Presented By: Josh Leve
Founder & CEO, Association of Fitness Studios
Learn more about Josh

In this session you'll learn:

  • Why Personalization is the Key to Success
  • Clarity as to why the market has exploded and where it's going next
  • Trends that Demand Your Attention


Session 2: Creating Wow! Factors That Enhance the Customer Experience and Generate More Referrals

2:45pm-4:00pm
Room: Third Level, Astoria Room
Session Number: I08

Presented By: Lee Vallely & Elisabeth Kristof 
Co-Owners, RedBird Pilates & Fitness
Learn more about Lee and Elisabeth

In this session you'll learn:

  • Whether you are still the insurgent you started out to be when you founded your business
  • ​How to recognize and nurture your early adopters
  • How to determine what differentiates your club and what distinguishes it in your market
  • How to replicate the wow experience

Thank you to our sponsors!

Friday, October 6

Session 3: Earn More and Feel Great About It

8:15am-9:15am
Room: Third Level, Astoria Room
Session Number: L09

Presented By: Michelle Blakely
Founder & Owner, See Jake & Jane Train
Learn more about Michelle

In this session you'll learn:

  • The choices we make as trainers and owners from an ethical standpoint
  • How to use principled habits to positively impact revenue and client retention
  • Popular habits that stand in our way
  • How to stand out without compromising your integrity
  • How to evaluate your current practices and identify opportunities for improvement

 

Session 4: Creating Your Studio Identity

9:30am-10:30am
Room: Third Level, Astoria Room
Session Number: M09

Presented By: Kevin Steele
Principal Communication Consultants
Learn more about Kevin

In this session you'll learn:

  • How to understand your competitive landscape
  • Establishing your key points of differentiation
  • How to define your unique selling proposition

 

Exclusive AFS Member Benefits:

25% off the All-Access Pass or single day registrations! (access discount code!)

Industry Networking Opportunities

CEC/CEU's from Leading Certifying Organizations

Full Access to the Club Industry Show

 

Register Today!

AFS members, don't forget to apply your 25% off!

 

Additional Resources

Read the 2017 Press Release

Read the 2016 Press Release