Founder & CEO
Josh Leve is responsible for the strategic development and growth of the Association of Fitness Studios. Josh brings more than 10 years of sales, consulting, advertising, marketing, operations, and retail experience to AFS. Josh has spent more than a decade in the fitness industry.
Executive Vice President, Business Development
A 40-year veteran of the fitness industry and proven successful developer of fitness industry associations, Leve has been involved in the creation and development of some of the most successful trade associations in the history of the fitness industry.
Sponsor & Member Service Director
With over 20 years of experience, Sara is a member service and sales specialist. Her career has layers of skill spanning from working with nonprofits on fundraising and event planning to advertising sales and software product launches. Sara has a Bachelors in Marketing and an Associates in Human Resource Management.
Director of Marketing & Information Technology
Jose Onate is a technology strategist and innovator with 18 years of experience leading over 100 web projects, from startups to fortune 500. At AFS, Jose is responsible for developing the overall technology vision for the organization and driving engineering initiatives and collaboration.
Director of Social Media
Leigh Weingus is a New York-based freelance writer, social media manager, and brand strategist specializing in the health and wellness industry. When she's not writing an article or coming up with new hashtag strategies, you can find her practicing yoga, taking a long run, or diving into a good book.
Member Services Representative
Tina built a career in the corporate IT field, however, her true passion is health and fitness and working with clients to achieve their fitness goals. Tina knows what it’s like to be a studio owner. She owned a fitness studio with the goal of helping everyday people make small changes on a day-to-day basis to improve the overall quality of their life. Tina believes flexibility, balance, core stability, strength, power, body awareness, and even endurance are all physical traits that every person must possess in their daily activities.
Video Communications Manager & Lead Contributor
Liz Callham received her Bachelor’s Degrees from Illinois State University in Exercise Science and Public Relations and also completed a Masters in Business and Administration from DePaul University. She holds certifications as a Certified Strength and Conditioning Specialist from NSCA,Certified Exercise Physiologist through ACSM, and Studio Instructor through Power Pilates. She also sits on the Advisory Board for the Exercise Science Department at ISU.
Rachel Sutter has been practicing and refining the art of Pilates and Stability Training for the past 10 years. She is a Certified L2 Pilates Instructor through STOTT Pilates and also holds certifications in TRX Training, and Pre/Postnatal Fitness through Healthy Moms. Rachel specializes in working with clients on injury prevention/management and dynamic joint stability.