AFS members own, aspire to own, or manage a fitness studio!
Proudly Representing Over 100,000 Businesses

Drive More Traffic & Increase Sales  

Identify marketing strategies that produce results. Learn why 9 out 10 consumers would prefer to join the studio that's a member of AFS!

Gain a Competitive Advantage

Receive on-going member support and a framework to operate your business. Identify the numbers, formulas, and key elements to build a successful studio. 

Executive Networking

Fast-track your learning curve with direct access to Industry leaders and private peer groups – discussion on issues of vital interest to you & your business.

Complete Education Library

Save time with access to hundreds of exclusive strategies, guides, eBooks & research to provide the roadmap for your success. 

Premier Directory Listing 

Receive local and national exposure to millions­­ including social reviews, direct advertising exposure, targeted lead generation and increased search results.

Over $800 in Store Products FREE!

Executive business templates & forms, exclusive eBooks and more. All the necessary documents for your business needs, all in one place. See all

See all AFS Benefits





To redeem your 20% off AFS membership, just send us a note using our concierge service (bottom right)! 

We've always got someone standing by to ensure you receive your discount code quickly to join our community!





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Endorsed by the Best of the Best

Leading experts agree that everyone should join


AFS has a wealth of knowledge and genuine desire to help people be successful.

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises

AFS will be with you every step of the way, and I encourage you to join today.

Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness


AFS is a much needed business resource. I highly recommend you consider joining.

Rick Mayo
Founder, Alloy Personal Training Solutions

The real questions is: why wouldn’t you become a member? I'm a member myself!

Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO