Focusing on the Business of Fitness Studios & Gyms



The following data has been pulled from several AFS leading market research reports. View all.

Key data points...


Key Observations from Recent AFS Benchmarking Report

Prepared by AFS Research Partner Club Intel


No Longer a U.S. Based Phenomena

30% of respondents came from outside the U.S., with 16 different nations represented. 


Lower Attrition Rates than Traditional Fitness Clubs

With average attrition levels of 24%, fitness studios are better positioned to deal with a highly competitive marketplace. 

Fitness Studios Command a Premium Price Point 

2x to 4x more than the cost of monthly access to most traditional health clubs.


Diverse Industry Segment with Higher Revenue Productivity 

Dynamic and inspiring options for consumers provides slightly higher than average margins reflected in traditional industry studies.



Reference: AFS 2016 Marketing Best Practices Report & 2017 Fitness Studio Operating and Financial Benchmarking Report