We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

AFS and MYZONE are excited to present this webinar showcasing how you can leverage heart rate training to maximize the success of your fitness business and empower your staff to get real results. 

Webinar, Video, Client Resources, Training, Programming, Revenue producing programs, Software & Technology

In this video Dan Duran from PTA Global goes into even more detail on his process by sharing their developed Questionnaire. 

Video, Training, Client Resources

Dan Duran from PTA Global discusses being able to connect with your clients in a way that builds trust and safety are two main ingredients to a long-lasting and successful relationship.  

Blog, Training, Client Resources, Video, Quick Answers

AFS and Nudge Coach bring you this very exciting webinar related to the fitness app and wearable market.  Learn all about adoption stats and what they mean, plus what fitness consumers believe about apps/wearables and why it matters to you.

Video, Marketing, Client Resources, Training, Software & Technology, Webinar

AFS and FAI bring you this very important webinar related to engaging with the older population demographic. Understand the key differentiating factors that will magnetically attract the ideal older client to your fitness business.

Webinar, Marketing, Client Resources, Training, Video

Here is a step-by-step process to identifying your core values, purpose, and direction related to exercise and writing your personal workout mission statement. 

Blog, Training, Client Resources

My background in the martial arts and fitness is very deep and wide. I am of the full belief that there is an undeniable synergistic relationship between the martial arts and fitness. Ponder this thought, what is one without the other?

For example, if an individual is “buffed” and in great shape, but cannot execute a proper punch, how well will he or she be able to defend themselves or their family? Another example would be an overweight, unhealthy martial artist. What kind of example is this individual putting forth?

Blog, Training, Marketing, Client Resources

Whether or not a client decides to become or continue to be your client depends on a few things.

1. You. Your personality, teaching style, knowledge and passion will always be the most influential component as to whether or not a client will remain a client. You are your brand and your brand is a powerful sales influencer. It draws people to you, it keeps people with you.

Blog, Equipment, Client Resources, Training, Marketing

As fitness professionals, we know consistency is key to lasting results. Honestly, most of our clients know that too. But there’s often a disconnect between understanding this at an intellectual level and implementing this knowledge for lasting change.

In order for our work to be meaningful, our mission achievable, our retention rates high and our businesses thriving, we must arm clients with the right tools for behavior change.

Blog, Client Resources, Training

When I started as a personal trainer, my club had a system where we gave each new member two “free” sessions. On the first session, we took them through a traditional exercise routine with the “boring blue card” where we marched them from one machine to the next, wrote down the seat adjustment, weight and suggested sets and reps.

Then, on our second session - which we called the “wow” session - we used non-traditional equipment, applied more “functional training” movements, and tried to impress the member with all the cool exercise combinations we knew.

Blog, Client Resources, Training

We can all agree that if an activity is fun, we’re more likely to do it, right? As trainers, we understand this and do our best to incorporate “play” or “fun” into our training.

We advise our clients to choose exercise modalities that they like to do, we select exercises that will not only improve our clients’ fitness levels, but also create an enjoyable experience, and some of us even develop creative incentive programs for our clients to reward them for their hard work.

Blog, Client Resources, Training

If it seems like everybody always wants a piece of the fitness studio trainers’ time, it’s probably because demands are high and ever-increasing.

Trainers are often called upon not only for one-on-one and group training, but also for scheduling, developing programming, monitoring safe exercise execution and countless other vital tasks.

Blog, Client Resources, Training, Operations

Fitness is no different than many industries who are always looking to stay on top of trends. Fashion has its waves of top styles and colors, restaurants have the favorite dishes and flashy ingredients we all look to have on our plates. 

Being in fitness for 12 years myself, I have seen my share of what has stayed mainstream and what has fallen to the wayside.

Blog, Client Resources, Training

“We can’t escape fear. We can only transform it into a companion that accompanies us in all our exciting adventures; it is not an anchor holding us transfixed in one spot.” This quote from the book “Feel the Fear and Do it Anyway” is a perfect example of what happens to most people in life and business.

Fear is our natural reaction to danger. But honestly, at this point in world history, how much physical danger are we actually in?

Blog, Client Resources, Training

AFS and Intelivideo bring you this very important webinar showing you how it has never been easier to create a paid subscription video channel. Your customers are on Youtube and Vimeo, and they're buying fitness DVDs everyday.

Webinar, Video, Revenue producing programs, Client Resources

You are probably already full speed ahead in working toward your fitness goals – get it! Remember that you are in this for the long haul - your sustained effort over time is important - pace yourself and enjoy the ride.

As you probably know, memberships and physical activity levels tend to increase and peak during the first quarter of the year (January – March), and then drop off throughout the rest of the year.

Blog, Client Resources, Training

There are approximately 100 million baby boomers (aged 50 and over) in the United States making up 30% of the nation’s population and three-fourths of its wealth[i].  This group is expected to live longer than previous generations.  This is the largest population segment in our economy and they are seeking professional help for their aging bodies. 

As this group ages, we are seeing a significant increase in obesity, chronic disease and individuals with multiple medical conditions. 

Blog, Client Resources, Marketing

As personal trainers and coaches, it is essential that we find out the “why” when it comes to our clients. Why are they training?  Without this information, it is almost inevitable that one day that client will walk away from training with you.  So, what are the main areas of motivation for clients? 

There are four categories of client we’ve all seen.  They want to change their appearance, relieve pain, feel healthier, and/or train or prepare for an event.

Blog, Client Resources, Training, Operations

Typically, marketing is impersonal.  It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond.  For many types of products and services across many industries this approach works.

However, when it comes to aging adults and fitness this approach is seldom fruitful.  Yet it is still the most common way for fitness professionals to try to get clients.  This leads to a vicious cycle of frustration.

Blog, Marketing, Client Resources, Operations

Ever heard the sayings, “Everything in moderation” and, “Less is more,” in relation to exercise? Although exercise is clearly beneficial to our health and well-being, it is true that sometimes, too much of a good thing can be harmful to our health and performance.

This is the concept of overtraining, a condition in which training too frequently or too intensely causes decreased exercise performance and increased illness or injury.

Blog, Client Resources, Training