We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

In today’s competitive environment you MUST switch your mindset to that of your customer.

Blog, Retention, Marketing

Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.

Blog, Marketing, Retention

Overview of various KPIs for your business.

Quick Answers, Operations, Marketing

Jon Goodman shares with his his thoughts on the most current biggest fitness trends.

Video, Quick Answers, Trends, Marketing

Anthony Trucks discusses the difference and importance between marketing and advertising your business.

Video, Marketing, Quick Answers, Strategy

Doug Holt talks about how to network strategically at events and explains why LinkedIn is one of the best social sites to use for networking.

Video, Marketing, Quick Answers, Networking

The better organized you are and the more you understand the needs of your business and what drives in leads, the more productive your efforts will be.

Blog, Marketing

Mike Arce talks about why a lot of fitness companies struggle with marketing strategies and how to overcome that.

Video, Marketing, Quick Answers

Join Josh Leve as he presents this one of a kind webinar on all the insight he’s learned from speaking and listening to AFS members, presenting across the country and keeping his ear to the ground to find out what you can do to ensure this is your best year yet!

Webinar, Video, Marketing, Retention

Scott Sorkin, Owner of Tone Zone, a 3-location, multi-modality studio in the Philadelphia area explains his recipe for success and how technology and the right equipment can make all the difference in helping your clients see results.

Video, Marketing, Retention, Equipment

Rachel Cosgrove discusses how she manages the company's sites on social media.

Video, social media, Marketing, Quick Answers

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.


Blog, Business Start-up, Marketing, Operations, Retention, Revenue producing programs

Doug Holt discusses how to use social media effectively as a personal trainer.  Your Facebook Business page and Private Group page should have separate messages.

Video, Marketing, social media, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Rachel Cosgrove discusses how they have kept Results Fitness open now for 17 years and some of the struggles they faced. 

Video, Marketing, Quick Answers, Operations

Mike Arce discusses why you need one good funnel of getting leads for your business.

Video, Marketing, Quick Answers

Doug Holt talks about the best way to get client referrals, including when and how to ask, as well as giving incentives.

Video, Marketing, Quick Answers

Nothing is more powerful than the authenticity of a recommendation from a trusted friend or associate.

Marketing, Strategy Articles, word of mouth, referral, traffic

The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.

Marketing, Strategy Articles, traffic

Social Media presents the opportunity to promote your brand in an affordable format with the potential to extend your reach far beyond traditional marketing practices.


Marketing, social media, Strategy Articles, traffic