Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Market research offers studio operators valuable information that can change the trajectory of their business.
Research can provide thoughtful and impactful insights into a multitude of critical elements that influence how a studio performs.
While there is always a danger of spreading your services thin by chasing every market, if you have space and your studio could use some traffic in the after-school time slot, then a martial arts program for kids may be something to consider.
The majority of students in a martial arts school are under age 12 and their parents are paying $149 - $249 per month for two classes a week. As tempting as that may seem, there is some complexity in reaching and keeping this market.
According to http://www.merriam-webster.com/dictionary/networking, NETWORKING is defined as... "the exchange of information or services among individuals, groups or institutions; specifically : the cultivation of productive relationships for employment or business."
SOCIAL NETWORKING is defined as... "the creation and maintenance of personal and business relationships especially online." In concept, networking is straightforward and simple. It’s the practical application that can get cumbersome.
In order to maximize your website traffic, it is critical to have a web address that is short, meaningful, and keyword-rich. Fortunately, two domain extensions recently launched that are a perfect match for fitness professionals looking to drive traffic to their website: ‘dot-fitness’ (.Fitness) and dot-training (.Training).
These new extensions are the most fertile ground on the Internet for fitness professionals who are looking to strengthen their digital brand. It’s often difficult to find the domain name you want – these names are ripe with availability.
This guide will help you establish a successful social media campaign for your fitness studio.
If you are already using social media to market your business, use this guide to fill in any knowledge gaps to improve your current campaign.
Marketing, when dissected to its most basic element, is nothing more than storytelling.
When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.
Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.
Receive the critical information from nationally-known, successful studio operators, who share everything you need to know.
Social media has become one of the hottest platforms for marketing and messaging. The “experts” would lead you to believe that social media is a “slam dunk” when it comes to generating fans, followers and of course, prospect traffic.
In reality, social media can be an outstanding marketing tool, which in combination with other marketing strategies can be effective in generating consumer interest.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.