We’ve consolidated our most important Guides, White Papers, webinars and more into the AFS Business Asset Center. Browse the resources and take advantage of these key assets for your business today!

AFS and MYZONE are excited to present this webinar showcasing how you can leverage heart rate training to maximize the success of your fitness business and empower your staff to get real results.  

Key takeaways from the webinar:

  • How to provide your fitness staff with the tools they need to thrive when coaching clients with heart rate technology
  • The basics of heart rate training and how to effectively coach with it
  • The value of measuring exercise intensity objectively and subjectively
  • How to create gamification, accountability, and community within your fitness programming
Webinar, Audio/Video, Client Resources, Training, Programming, Revenue producing programs, Software & Technology

AFS and Nudge Coach bring you this very exciting webinar related to the fitness app and wearable market.  Learn all about adoption stats and what they mean, plus what fitness consumers believe about apps/wearables and why it matters to you.

Additional Insights you'll learn:

  • What health and fitness pros believe about apps/wearables and why it's important to your business.
  • 3 specific ways to use mobile tech as a force-multiplier in fitness businesses
  • ENGAGEMENT: Building community and excitement among members
  • RETENTION: Implementing a simple new member retention protocol
  • REVENUE: Creating a remote coaching upsell offering
Audio/Video, Marketing, Client Resources, Training, Software & Technology, Webinar

AFS and FAI bring you this very important webinar related to engaging with the older population demographic. Understand the key differentiating factors that will magnetically attract the ideal older client to your fitness business.

In this exclusive Webinar you'll learn:

  • The rapid and sustained growth of the older adult population means more clients, business and money for the fitness professional 
  • How to identify and start building a relationship with the ideal mature client who is wealthy, educated and wants to train with you
  • The key differentiating factors that will magnetically attract the ideal older client to your fitness business
  • The BEST mature adult marketing and sales strategies that are working right now with some of the top fitness studios and bootcamps; why they work so well; and how to use them in your business
  • Why you MUST weave slow with fast and online with offline using automated systems that keep working while you are asleep or on vacation
Webinar, Marketing, Client Resources, Training, Audio/Video

AFS and MATRIX bring you this very important webinar related to social media!  Don’t let social media manage you. Make it work for you day in and day out.

In this exclusive Webinar you'll learn to:

  • Create a social media strategy that is an online personality
  • Identify the social media platform that optimally serves your business’s goals
  • Design social media campaigns that support your organization’s key performance indicators (KPIs)
  • Simplify messaging across channels; get the max bang for your time & money
  • Use efficient systems to get more for less
Webinar, Audio/Video, Marketing

AFS and Intelivideo bring you this very important webinar showing you how it has never been easier to create a paid subscription video channel. Your customers are on Youtube and Vimeo, and they're buying fitness DVDs everyday.

By engaging your customers with video, it allows you to extend your customer experience, increase sales and brand loyalty from current members, and attract more members to your fitness club or business. 

In this exclusive Webinar you'll learn:

  • How several different fitness brands of all sizes leveraged video for their business and grew their paid subscriber base!  
  • Explore Subscription Video On Demand and the opportunities created for fitness brands to grow their business.
  • Why it's a decision-maker for your customers and a game changer for your business.
Webinar, Audio/Video, Revenue producing programs, Client Resources

AFS and MATRIX Fitness are excited to bring you this very important webinar focused on crafting a plan for maximizing revenue per square foot. Learn the key components to distinguishing your studio in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.

In this exclusive Webinar you'll learn:

  • What is a brand and why you need to more sharply define yours!
  • How clearly identifying your ideal client and target market can enhance your promotion efforts
  • Why defining the #1 result you provide is important (and harder than it looks)
  • Strategies for standing out in a noisy fitness landscape.
  • Simple steps for creating a compelling brand that leads people to your door
Webinar, Audio/Video, Marketing, Operations

AFS and ALLOY Personal Training Solutions are excited to bring you this very important webinar focused on how to build training options that work for your market, your physical space and your skillset. 

In this exclusive Webinar you'll learn:

  • How to sell and service Program Design, Team Training, Small Group Training and Private Personal Training
  • How to layer your pricing to add more value (not costs) to each option
  • What option you should offer based on your available space and your experience
  • How to grow your current business without any additional space or expense
Webinar, Audio/Video, Operations, Marketing, Revenue producing programs, Finance

AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resource to drive success and growth. Every leader and business owner is looking for a competitive edge. The best way to get ahead is to focus on what we already have within our current business. 

In this exclusive Webinar you'll learn:

  • Self-awareness to fine tune your leadership skills
  • KPI’s and what you need to measure
  • To build a sustainable on-boarding process
  • How to create an authentic culture with systems
  • Off-the-floor income to increase profits
  • The right way to build a brand worth telling a story about
Webinar, Audio/Video, Marketing, Operations, Human Resources, Finance

AFS and MATRIX are excited to bring you this very important webinar focused on driving more revenue by having the right programming in place. 

In this exclusive Webinar you'll learn:

  • Setting a strategy 
  • How to sell your value proposition
  • Being able to distinguish between benefits and features
  • How to be set up for success so you have the right price and program for everyone
  • Creating a lasting experience that separates you from the competition
Webinar, Operations, Audio/Video, Programming, Marketing, Equipment

AFS and Heart Zones, Inc. bring you a very exciting webinar based on the #1 fitness industry trend - Wearable Technologies! Watch this webinar now to learn how you can leverage this technology today to make an impact to your bottom line! 

During this presentation you'll learn...  

  • An overview of heart rate training functions
  • A key understanding of wearables for fitness studios 
  • Definitions of trackables, trainables, and hearables 
  • The past, present, future in heart rate training 
  • Explosion of wearable devices/platforms
  • How to apply these trends into your fitness studio 
Webinar, Revenue producing programs, Operations, Fitness Accessories, Equipment, Audio/Video

AFS and PHIT America have teamed up to present you with this incredibly important webinar about the inactivity pandemic - How it affects you, its impact on society and your business.

During this very timely presentation you'll learn...  

  • Why the inactivity pandemic is a global crisis 
  • Evidence based research (from Nike and others) on the importance of staying active
  • How keeping active increases consumer spending 
  • The importance of getting kids (and their parents) active
  • Why adopting a school and introducing family based fitness programming could be the key to your studio's success
  • What AFS members can do to leverage this movement to grow their business
Webinar, Marketing, Operations, Audio/Video

Insurance can be confusing business to many people.  As studio owners and fitness professionals you need to make sure you understand your coverage inside and out.  

What you will learn:

  • The impact your insurance coverage has on your employees
  • How it affects your clients
  • Why it's necessary for the health of your business
Webinar, Insurance, Operations, Audio/Video

Insurance can be confusing business to many people.  As studio owners and fitness professionals you need to make sure you understand your coverage inside and out.  

What you’ll learn in this webinar:

  • Who is covered on my policy? Are my employees and Independent contractors covered?
  • Am I liable for what my trainers say to clients? What about outside of the studio?
  • When equipment breaks or malfunctions, am I liable or is the manufacturer?
  • Why does my landlord want to be covered on my policy? What does that cost me?
Webinar, Insurance, Audio/Video, Operations

As a studio owner ask yourself these common questions... 1.) Do you know your retention rate?  2.) Which is harder...acquiring new customers or retaining current ones?  3.) Are you worried about that competitor coming in around the corner or across the street?  4.) In what ways do you engage with your customers outside of training?  

What you'll learn at this webinar:

  • What retention means to the studio owner
  • What retention means to your clients and how it impacts your bottom line
  • What's working 
  • How to incorporate effective strategies into your studio culture
  • How to track, measure and analyze the results
Webinar, Marketing, Retention, Audio/Video

To catch someone’s attention, tweet them.  To build brand loyalty, think Facebook. To turn social chatter into cash, have a strategy. In this webinar, journalist and social media specialist Stephanie Neil will unravel the mystery of how to use social media to boost your personal brand—and your overall business.

What you’ll learn in this webinar:

  • How to create a social media marketing strategy
  • How to sell without sounding like an infomercial
  • Easy and affordable ways to promote your services
  • Tactics and tools that will save you time
Webinar, Marketing, Audio/Video

Brian Cygan is the founder and CEO of The Exercise Coach, a tech-enabled personal training franchise with 60 locations open or under development in the U.S.

What you’ll learn in this webinar:

  • Brain-based insights about business ownership
  • What motivates people to "Be their own boss" and the implications for performance and satisfaction
  • Franchising, DIY ownership, and employment:  Finding the right fit
  • How to explore franchising (fitness or otherwise): everything you need to know
  • How to make the most of where you are right now
Webinar, Operations, Human Resources, Audio/Video

You never want to be over-insured, but you especially never want to be under-insured. Learn what coverage makes sense for your business and how to get it at the best price.

What you will learn:

  • The coverage you really need
  • How to calculate if your limits high enough
  • Whether or not you’re paying too much now
  • How can you save money
  • How can you plan your insurance to help your business grow
Webinar, Insurance, Audio/Video, Operations, Business Start-up

Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. Deneen Laprade from Susan K. Bailey will provide you the tools and fundamentals necessary to market your studio business in any environment. 

What you'll learn at this webinar:

  • Talk basics and focus on the core aspects of successful marketing
  • What to do & Not to do
  • Common marketing misconceptions
  • Current trends
Webinar, Marketing, Audio/Video

Despite what you might read, there IS money out there and you CAN get it. Learn the best sources of funding and how to access those funds.

At this webinar you will learn:

  • How to prepare personally for the underwriting process
  • How to prepare your business for the underwriting process
  • Equipment Leases
  • SBA SLA II working capital loan available
  • SBA 7(a) and 504 loans available
Webinar, Finance, Business Start-up, Audio/Video