We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Of all the challenges that an entrepreneur faces in attempting to bring their dream to life, raising the capital necessary to make it happen can be the most daunting and frustrating.

How-to Guides, Strategy Articles, Business Start-up, Finance

Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.

How-to Guides, Strategy Articles, Finance, Business Start-up

When it comes to forming a legal business entity there are several options to choose from, and in most cases seeking assistance with the decision is advised.

How-to Guides, Strategy Articles, Business Start-up, Finance

Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.

How-to Guides, Strategy Articles, branding, Marketing, sales, Operations, Business Start-up

Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.

How-to Guides, Strategy Articles, Finance, Marketing, Business Start-up

Running a fitness studio isn’t easy. Programming and making sure your members are taken care of comes first, meaning your studio’s equipment isn’t something you want to be worrying about. 

AFS and Precor have created this comprehensive guide because we want you to succeed.

How-to Guides, Equipment, Fitness Accessories, Business Start-up, Design, Operations, Strategy Articles

Finding and hiring great talent takes focus. But providing them with a compelling reason to seek you out is an essential first step.

At the end of the day, your employees are your greatest asset and deliver your brand promise. To make sure you take the right steps and have the right talent in the right places follow this essential Guide to maximize your success.

How-to Guides, Operations, Business Start-up, Human Resources, Strategy Articles

Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.

Receive the critical information from nationally-known, successful studio operators, who share everything you need to know. 

How-to Guides, Marketing, Operations, Business Start-up, Retention, Revenue producing programs

Are you insured? Or maybe you’re a little confused about how insurance affects you? 

This guide will walk you through the different coverages provided to you through AFS’ exclusive insurance partner, Sports & Fitness Insurance Corporation.  

Insurance, How-to Guides, Strategy Articles, Operations, Business Start-up

As an entrepreneur, creating a business plan and documenting it provides clarity and direction to your vision.

By identifying your new studio’s objectives, then building a plan to achieve them, it provides added insurance that you know where you are going and how you are going to get there. 

How-to Guides, Business Start-up, Finance, Strategy Articles, Operations, Human Resources