We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.

How-to Guides, Strategy Articles, Networking, speaking, Marketing, traffic

These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.

How-to Guides, Strategy Articles, Finance, Retention, Marketing

After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.

How-to Guides, Strategy Articles, Client Resources, Retention, Marketing, sales, Finance

There are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history.

How-to Guides, Strategy Articles, Marketing, Retention, seniors, adults

Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.

How-to Guides, Strategy Articles, branding, Marketing, sales, Operations, Business Start-up

Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.

How-to Guides, Strategy Articles, Finance, Marketing, Business Start-up

This guide will help you establish a successful social media campaign for your fitness studio.

If you are already using social media to market your business, use this guide to fill in any knowledge gaps to improve your current campaign.

Marketing, How-to Guides

Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.

With a fitness study your focus will be on a population that isn't walking into your business now. 

How-to Guides, Marketing, Strategy Articles

Marketing, when dissected to its most basic element, is nothing more than storytelling.

When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.

How-to Guides, Marketing, Retention, Strategy Articles

Nothing speaks louder or resonates more profoundly than the words, actions and results of entrepreneurs who have been successful in bringing their dream to life.

Receive the critical information from nationally-known, successful studio operators, who share everything you need to know. 

How-to Guides, Marketing, Operations, Business Start-up, Retention, Revenue producing programs