We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Join AFS and WellnessLiving as we discuss essential strategies behind client retention with CEO and Co-Founder of WellnessLiving Len Fridman.

Webinar, Video, Retention, member management system, Marketing, loyalty

Join AFS and Gymwebsites.com as we discuss 3 actionable items created to give you the ability to quickly learn and implement steps that can take your business to the next level in 2020.

Video, Webinar, seo, Marketing, websites, landing pages

Join AFS and Matrix as we uncover strategies, plans, systems, and tools that will help YOU attract your ideal clients and stay ahead of the competition.

Webinar, Video, Marketing, marketing strategy, Retention, kpi, reporting, systems and processes, systems, Operations, business model, getting started

Join AFS and Stephen Tharrett as we delve into the actions and framework studio owners/operators can take to set their business up for success in 2020.

Webinar, Video, Marketing, marketing strategy, systems

AFS and Life Fitness offer additional education on how to grow your business by enhancing your brand, increasing your revenue and learning to effectively lead a team of passionate fitness professionals. 

Webinar, Video, leadership, Marketing, Retention, referrals

AFS and SportsArt offer education on Grassroots Marketing along with the exploration of many low-cost options to build studio awareness to attract quality members. 

Video, Webinar, Grassroots Marketing, Marketing, lead generation

Thank you to David Matthews for taking the time to answer some questions from AFS!

In this featured spot, David shares some key information about how going green with SportsArt equipment has taken their business to the next level.

Blog, sportsart, Revenue producing programs, revenue streams, Equipment, Marketing, Retention

Join AFS as we take an in-depth look at referral generations and discuss how to leverage current clients and opportunities to gain new potential clients. 
 

Webinar, Video, Marketing, referral strategy, referral, Retention, lead generation

Join AFS and WindForce FIT as we provide an in-depth look at Facebook advertising and discuss how to create ads that perform for your studio!

Webinar, Video, Marketing, social media, social media strategy, facebook, advertising

AFS offers additional education on cost-effective marketing strategies designed to connect with your target audience and build long-lasting relationships.

Webinar, Video, Marketing, Grassroots Marketing, community, Retention, marketing strategy

Join AFS and SportsArt as we dive into your studio's energy use and discuss a step-by-step playbook to save money through implementing sustainable practices. 

Webinar, Video, Marketing, Revenue producing programs, Business Start-up, sustainability

It’s time for all of us to work smarter, not harder.  For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.  

After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.

Blog, Marketing, Retention, instructors

As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.

Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.

Blog, culture, Retention, Marketing

When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?

It’s extremely likely that their website has Google-optimized content!

Blog, branding, Marketing, Website, traffic, lead generation

A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.

We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.

Blog, social media, Marketing, lead generation, sales

Studio owners who know the value of content in their newsletters, blogs, and social media might still struggle with a common problem: “How do you come up with ideas to write about?”

It’s a question all writers hear and it creates anxiety that keeps non-writers from getting started. But in today’s business climate, most of us have to write with some frequency or at least present topics to develop.

Blog, Retention, Marketing

AFS brings you this educational webinar on how to leverage your fitness expertise to create passive income opportunities.  

Webinar, Video, Marketing, Revenue producing programs, ancillary, ancillary revenue, revenue streams, Education

Fitness professionals around the world are using landing pages as a tool to grow their businesses.

Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)

Blog, traffic, Marketing, sales

A webinar that can't be missed!  Hear it straight from our Founder & CEO Josh Leve about everything to you need to know about this industry-changing event.  

SUCCEED!, SUCCEED, Webinar, Video, Marketing, Retention, Networking, Education, Convention, Conference

Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.

That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right?  Wrong.

Blog, Marketing, sales