We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Join AFS and WindForce FIT as we provide an in-depth look at Facebook advertising and discuss how to create ads that perform for your studio!

Webinar, Video, Marketing, social media, social media strategy, facebook, advertising

Join AFS and SportsArt as we dive into your studio's energy use and discuss a step-by-step playbook to save money through implementing sustainable practices. 

Webinar, Video, Marketing, Revenue producing programs, Business Start-up, sustainability

It’s time for all of us to work smarter, not harder.  For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.  

After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.

Blog, Marketing, Retention, instructors

As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.

Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.

Blog, culture, Retention, Marketing

When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?

It’s extremely likely that their website has Google-optimized content!

Blog, branding, Marketing, Website, traffic, lead generation

A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.

We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.

Blog, social media, Marketing, lead generation, sales

Studio owners who know the value of content in their newsletters, blogs, and social media might still struggle with a common problem: “How do you come up with ideas to write about?”

It’s a question all writers hear and it creates anxiety that keeps non-writers from getting started. But in today’s business climate, most of us have to write with some frequency or at least present topics to develop.

Blog, Retention, Marketing

AFS brings you this educational webinar on how to leverage your fitness expertise to create passive income opportunities.  

Webinar, Video, Marketing, Revenue producing programs, ancillary, ancillary revenue, revenue streams, Education

Fitness professionals around the world are using landing pages as a tool to grow their businesses.

Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)

Blog, traffic, Marketing, sales

A webinar that can't be missed!  Hear it straight from our Founder & CEO Josh Leve about everything to you need to know about this industry-changing event.  

SUCCEED!, SUCCEED, Webinar, Video, Marketing, Retention, Networking, Education, Convention, Conference

Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.

That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right?  Wrong.

Blog, Marketing, sales

AFS and 97 Display bring you this informational webinar to discuss internet marketing through websites, lead generation and 2019-20 trends for the modern fitness gym.

Webinar, Video, Software & Technology, Marketing, Website, branding, lead generation, conversion, seo

AFS and ASF Payment Solutions bring you this in-depth webinar to share how your business can generate more income by implementing the 3 C's. ​

Video, Webinar, referral, referral strategy, Marketing, Retention, customer service, member experience

AFS and SportsArt bring you this educational webinar designed to discuss the basic components and requirements necessary to create a blueprint of specific training philosophies. 

Webinar, Video, Training, Client Resources, member experience, Marketing, customer service

It’s not easy to come up with creative ways to make more money, so here are five options to consider.

Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.

Blog, Marketing

Join AFS and Matrix as we take an in-depth look at the science behind behavior change and how to leverage engagment, metrics and social cohesion to optimize member results.

Webinar, Video, Retention, Client Resources, customer service, member experience, Marketing, engagement

Thank you to Rachael Blumberg, the Founder / Owner at PLATEFIT for taking the time to answer some questions from AFS!

In this featured spot, Rachael shares how Power Plate and vibration training changed the course of her life.

Blog, power plate, Marketing, Retention, Revenue producing programs

One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.

A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.

Blog, sales, Marketing

Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.

As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!

Blog, holiday, Marketing, sales

In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.

I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.

Blog, Programming, Revenue producing programs, Marketing