We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Thank you to Rachel Blumberg, the Founder & CEO at PLATEFIT for taking the time to answer some questions from AFS!

In this featured spot, Rachel shares how Power Plate and vibration training changed the course of her life.

Blog, power plate, Marketing, Retention, Revenue producing programs

It’s not easy to come up with creative ways to make more money, so here are five options to consider.

Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.

Blog, Marketing

Join AFS and Matrix as we take an in-depth look at the science behind behavior change and how to leverage engagment, metrics and social cohesion to optimize member results.

Webinar, Video, Retention, Client Resources, customer service, member experience, Marketing, engagement

Most fitness studio owners know that social media is a necessary part of any fitness business marketing plan.

But it can also be a major time-waster in both obvious and subtle ways. Here are five things you might need to stop doing now on social media for improved productivity and results.

Blog, Marketing, social media, traffic

One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.

A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.

Blog, sales, Marketing

As a studio owner, you’re probably always considering new and effective ways to market your fitness business.

Finding and collaborating with key influencers in your community can help you make contact with new prospects—and it’s very time efficient!

Blog, Marketing, partnerships, community

Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.

As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!

Blog, holiday, Marketing, sales

In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.

I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.

Blog, Programming, Revenue producing programs, Marketing

Josh Leve, AFS Founder & CEO, presents his insight related to why the fitness studio industry has exploded in popularity in recent years. Gain valuable insight into what the most successful studios are doing to differentiate themselves from the competition, how they stay ahead of the curve and prepare themselves for future success.  Attendees will also learn where the market is going and what the industry will look like over the next 5 years. 

Webinar, Video, Business Start-up, Marketing, Retention

In my last article, we discussed how to prepare for your first corporate wellness meeting.  To recap, we talked about the 4 key steps:

1. Do your homework
2. Develop a presentation
3. Develop and adhere to an agenda
4. Dress and act professionally

So, you have done your homework, developed a rock-solid presentation, prepared an agenda, you are dressed professionally and now it’s GAME TIME!  You are at the corporate campus with a friendly and confident smile, ready to wow your next client! What next?

Blog, corporate wellness, Marketing

Thank you to Lateef Johnson, the Co-Owner of FIT Austin for taking the time to answer some questions from AFS!

In this featured spot, Lateef shares his insight into how and why his business has become the go-to studio in his market.

Blog, Equipment, Marketing, Retention

AFS and Matrix bring you this in-depth webinar on how to take your social media to the next level. Learn the essentials of engagement, content, analyzing metrics and leveraging video to grow your brand.

Webinar, Video, Marketing, social media

Wouldn’t it be great if you could help your clients get faster results, reinforce their commitment to achieving their goals and increase their value to your business at the same time?  

Strategically providing your clients the opportunity to invest in services, products or programs that will help them accomplish their goals faster or avoid their biggest challenges helps you accomplish all three.

Blog, Marketing, sales, referral

We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses. 

Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when your budget might not allow you the reach the big box guys have.

Blog, Marketing, Website

Thank you to Ricky Buoncore, the Co-Owner of Vedas Fitness in Cleveland, Ohio for taking the time to answer some questions from AFS!

In this featured spot, Ricky shares additional information about how going green with SportsArt equipment has taken their business to the next level. 

Blog, Marketing, Equipment, sportsart, Strategy Articles, Retention

In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.

You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year. Use this checklist to get back on track. 

Blog, Marketing, branding, Finance, traffic

Your website is your most important marketing tool. There are individuals in your area actively searching online for the fitness services you offer - and your website is where they’ll decide if your programs are a fit for what they need.

To prove that you are the right fit it is vital that the homepage of your website speaks to viewers in a way that will influence them to convert.

Blog, Marketing, sales, traffic

Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS!

In this featured spot, Paul and Joe share additional information about how their studio has become a cornerstone in their community.

myzone, Blog, Strategy Articles, Revenue producing programs, Fitness Accessories, Retention, Marketing, heart rate

Why calculate revenue per square foot? 2 reasons: Here are two stats from AFS' industry-leading research that might shock you:

1. Top-producing studios generate $193 per square foot, but the average studio only generates $68.
2. The average studio has a client retention rate of 75%, so a 5% increase in retention can boost profits by 25% - 100%.

Blog, Online Training, Marketing, Retention, traffic

AFS and Matrix bring you this very important webinar on best practices for social media. Learn the essentials of how to write engaging posts, manage critics, and avoid common mistakes. 

Webinar, Video, Marketing, social media