We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Join AFS and RealRyder® International as we discuss what you can do to stand out among the sea of competition. With new fitness studios opening at a rapid pace, find out what's necessary to stay a step ahead and thrive into the future. 

Webinar, Video, Equipment, Revenue producing programs, Marketing, Programming

Here are 6 proven-to-work Pre-Sale Strategies that have been employed by several successful indoor cycling studio owners.

Blog, Marketing

Join MINDBODY’s Channel Sales Manager Drew Surprenant as he walks you through key initiatives to utilizing technology to drive traffic to your location and to keep them! 

Webinar, Video, Marketing, Retention, Operations, Revenue producing programs, Software & Technology, Finance

In this webinar, TRX will show you how to leverage this shift in consumer/member fitness habits — using the latest technology — to create authentic connections and drive retention in your facility.

Webinar, Video, Software & Technology, Client Resources, Marketing

What if selling your training and getting new clients to become members of your studio wasn’t complicated and it didn’t require you to have sales “talent”?

Blog, sales, Marketing

Moving the needle in your business with the tools of social media must be paved with more than good intentions! They must be vested in sound strategy and action plans to hold any real value.

Blog, Marketing

Business coaches are like personal trainers for your business.  They work with you to create a plan that helps you reach your goals faster and hold you accountable.

Blog, Revenue producing programs, Marketing, Operations, Client Resources

The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.

Online Courses, Business Start-up, Marketing, sales, Finance, accounting, Legal

How do you overcome the objections you hear all the time?  1) Time 2) Money 3) Convenience 4) Spouse confirmation, etc.  Here are 4 ways to get you started.

Blog, sales, Marketing, Training

The summer months can be tough on a fitness business.  Clients have extra commitments, and we do not see them in our classes as often as we - and they - would like.

Blog, Marketing, Retention

AFS and Matrix Fitness are thrilled to present this webinar built to provide you with proven methods of building a successful programming mix for your business without spreading yourself too thin. 

Webinar, Video, Programming, Revenue producing programs, Marketing, Retention

For many studios, growth opportunities exist to offer workplace wellness in their surrounding community. 

Blog, Marketing, Client Resources, Revenue producing programs, corporate wellness

My Revolution Fitness owner Tracy Martins divulge's his strategies to keep his members coming back again and again through the best fitness programming in his community.  Interview by Josh Leve, AFS Founder & CEO.

Video, Marketing, Equipment

So, you got a website!  Great!  Now what? Your phone isn’t ringing, no one is filling out your contact form, your business isn’t growing. 

Blog, Marketing, Website

Now in their 6th year of business, we interviewed Marydawn to learn how she keeps members coming back and her biggest lessons learned in the past 5 years as a boutique studio owner.

Blog, Business Start-up, Marketing, Operations

If you’re feeling stuck or like your social media marketing efforts aren’t paying off, try these five tips to boost your productivity and bolster your presence online.

Blog, Marketing

Sacramento EcoFit owner Jose Avina reveals the keys to successfully developing the fitness studio of the future.  Interview by Josh Leve, AFS Founder & CEO.

Video, Marketing

Learn what it takes to build a unique and differentiated value proposition, then market and sell it to the community.

Online Courses, sales, Marketing, branding, traffic

AFS and Nudge Coach bring you this very exciting webinar related to the fitness app and wearable market.  Learn all about adoption stats and what they mean, plus what fitness consumers believe about apps/wearables and why it matters to you.

Video, Marketing, Client Resources, Training, Software & Technology, Webinar

AFS and FAI bring you this very important webinar related to engaging with the older population demographic. Understand the key differentiating factors that will magnetically attract the ideal older client to your fitness business.

Webinar, Marketing, Client Resources, Training, Video