We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Whether our members’ passion is tennis, fitness, mind body, or group exercise, they want to perform to their greatest potential.  At Midtown Athletic Clubs we promise “to inspire you through movement, community, and personal attention.” Every decision we make serves this promise.

We strive to stay “cutting edge” to our members and continuously integrate their feedback as well as best-in-class industry solutions.

Blog, Equipment, Revenue producing programs, Programming

For most of us, fitness is more than a process to a healthy body; it’s also a social experience.

What’s better than ‘commiserating’ with your fitness buddies after a gritty workout? As a studio owner, you can create social events that encourage camaraderie amongst clients and staff. 

Blog, Networking, Marketing, social media, Event, word of mouth, referral

In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.

Webinar, Video, branding, Business Start-up, Marketing, Operations

Thank you to Khristie Gass, Owner of Physiques Elite and Physiques Women's Fitness Center in Lafayette, LA for taking the time to answer some questions from AFS.

In this article Khristie shares additional information about how their studio has grown significantly thanks to the MX4 Training System.

matrix, Business Start-up, Equipment, Revenue producing programs, Fitness Accessories, Strategy Articles

As any fitness facility owner knows, staff are crucial to success. They are on the front lines, working with clients, ensuring the day-to-day runs smoothly, and are important advertisements for your business.

Finding the right people to work for you is essential, but once you’ve hired your dream team, the next challenge is to keep them happy, engaged and growing with your business.

Blog, staff, Operations

AFS and MATRIX are excited to provide additional education geared around one of the hottest on-going trends in the fitness industry - Small Group Training.  In this one of a kind webinar, you'll learn everything necessary to drive more revenue without taking up much space.

Webinar, Video, Revenue producing programs, Training, sgt, small group training

These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.

How-to Guides, Strategy Articles, Finance, Retention, Marketing

After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.

How-to Guides, Strategy Articles, Client Resources, Retention, Marketing, sales, Finance

Overview of various KPIs for your business.

Quick Answers, Operations, Marketing

Join AFS and MYZONE as we discuss why this trend continues to be among the top every year and what you can do to drive more revenue and increase retention. 

Webinar, Video, Retention, Revenue producing programs

Brent Gallagher discusses how to set goals with clients by having them figure out why they want to accomplish what they are doing.

Video, Quick Answers, Client Resources, Training, Motivation

This coursework covers a host of different systems related to the efficient and productive execution of specific practices, including areas of operations from the development of operating standards to the process of programming.

Online Courses, Operations, systems, leadership, Programming

Brent Gallagher shares how to follow up with clients on habit improvements they set out to do by holding them accountable.

Video, Quick Answers, Client Resources, Training

The better organized you are and the more you understand the needs of your business and what drives in leads, the more productive your efforts will be.

Blog, Marketing

Lauren Eirk shares how to educate clients during their sessions. Keep things simple in the beginning, get them adapted and build trust with them.

Video, Quick Answers, Client Resources, Training

The degree to which a studio can attract and retain great employees is, in large part, dependent upon the compensation and benefits it provides.

Finance, Human Resources, Strategy Articles, independent contractors, systems, Employees

Before doing anything it is important to understand the expenses of designing and building a studio as well as what it will cost to operate your new facility.

Design, Operations, Finance, Business Start-up, Strategy Articles

Ask yourself: Throughout the course of your busy day how much time do you spend planning to enhance your business’ success?

Operations, Finance, Business Start-up, Strategy Articles, systems

The goal is simple, create the right type of emotion and more people will want to train at your facility – and if that emotion is maintained, people will stay a client.

Design, Business Start-up, Operations, Equipment, Strategy Articles

The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.

Marketing, Strategy Articles, traffic