We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Thank you to Justin Grinnell, the Founder of State of Fitness in East Lansing, Michigan for taking the time to answer some questions from AFS!  In this featured case study, Justin speaks to how the key to achieving success in fitness is strength training, which is at the heart of his training programs.

Their Motto of Success: Strong people who move well and move often have a better quality of life. 

Blog, myzone, Training, heart rate, Retention

Join AFS and SportsArt as we dive into your studio's energy use and discuss a step-by-step playbook to save money through implementing sustainable practices. 

Webinar, Video, Marketing, Revenue producing programs, Business Start-up, sustainability

I have a confession to make. I’m on social media! I don’t mean that I post content on the various channels.

Of course, I do that. If you are a business owner and you are not posting valuable content to serve your customers and grow your brand you are missing out!

Blog, Operations, Human Resources, engagement

It’s easy to think of blogging as supplemental rather than beneficial. Blog content can serve as a stopgap measure to let clients know about an upcoming event or as a piece of decoration for your website, but most business owners don’t think about their blog as a mechanism for actually generating revenue.

In fact, blogging is an important tool in your repertoire—when done correctly, it can produce huge long-term results for your business.

Blog, seo, Marketing, traffic

Data is the new black.  The calorie counter on the elliptical is no longer cutting it.  Members want quantitative results.  Showing a client their entire body composition (body fat, muscle, etc...) is an effective way to show progress and motivate members. 

My goal is to educate you on the different types of body composition available. 

Blog, Body Composition Analysis

The details of the commercial lease for your business might be one of the most important decisions you make.

The short-and long-term implications are many – and might truly make or break you. The inherent challenge is that many talented fitness professionals – and would be studio owners – simply lack the necessary experience to negotiate leasing terms from a place of deep understanding.

Blog, leasing, Business Start-up

AFS and Matrix are excited to offer education around how to develop a blueprint to successfully lead and mentor your team.

Video, Webinar, Training, Mentoring, hiring, leadership, Retention, team building

Last week I was in Phoenix and had the chance to visit one of the Amazon fulfillment centers in the area. It was called PHX 6 indicating that there are 6 facilities in that city. It was over 1  million square feet so needless to say - Amazon is huge!! I learned some interesting things while I was there.

Don’t worry, they didn’t mention that they were going to start opening fitness studios. Not yet anyway but you never know! An interesting fact is that anyone can go and tour a facility. I had no idea.

Blog, culture, Operations, member experience, team building

Tax season is over and you may be thinking, “Great! I don’t have to worry about that until next year.” If that is your mindset I want you to step back a month or two and think about the stress and anxiety you were facing this past tax season. 

Also don't forget to read my 3 tax tips. You may have been scrambling to get your books completed and then scrambling to gather all of your necessary tax documents and then scrambling to get your taxes filed.

Blog, Finance, accounting

Your gym members have already made a significant commitment to your business — they signed up! But even the most dedicated gym-goer needs help staying motivated, and your customers may respond better to positive reinforcement and motivational tactics than negative reinforcement (or no attempt at all).

Why is this? In a way, negative reinforcement is already built into the health and fitness cycle.

Blog, Retention, Employees

Goal setting is an integral part of growing any business, and when it comes to growing a gym it is essential to adjust goals year-over-year. When running a fitness facility it’s very easy to get caught up managing day-to-day tasks and forget to think about the big picture - what your aiming for.

The “1-3-5” goal setting system is one that not only helps keep the big picture top of mind but also that allows for planning essential steps regarding how to accomplish the goal. 

Blog, Operations, leadership

Functional Foods are more than just calories. These foods can effectively support your members’ fitness goals and manage their medical conditions. Functional Foods can prevent disease and sometimes also reverse disease in later stages.

However, not all foods in this category are functional for everyone. Foods become functional when they fit with an individual’s goals, health challenges, and other factors like their genetics and allergies.

Blog, Nutrition

When we were kids, we’d exercise for fun. We’d anticipate recess in grade school and groan when the bell rang. We’d call our friends for a bike ride or visit their house for an impromptu game of tag. As a kid, exercise wasn’t exercise. It was fun. It was play.

I’m not sure when it happens, or why, but sometime between childhood and adulthood, for most people—not all--, exercise turns into a chore.

Blog, Retention, Marketing, Programming

AFS and Fitgrid provide this informational webinar to discuss motivating your team in ways that lie directly back to your bottom line to effectively crush your goals! 

Video, Webinar, Training, Retention, customer service, member experience, group ex

New workouts and fitness facilities, while offering exciting opportunities to attract and engage fitness clientele, also present opportunities for accidents and injuries.

For any fitness studio, consideration of the possible risks associated with the facility, equipment, and/or activity, and how to minimize those risks, can help increase safety, reduce the likelihood of an injury, and more effectively combat litigation.

Blog, risk, Operations, How-to Guides

Content should be a strong component of any fitness studio’s marketing. Sharing the right articles, photos and videos with the right audiences can boost your brand and grow your business. Content can help your business develop agility and endurance for a long, healthy future.

Sounds like what you tell your prospects and clients about fitness, doesn’t it?

Blog, Marketing, Retention, newsletter

AFS and the Coach Catalyst bring you this informational webinar to discuss the real-world process of converting prospects into members.

Webinar, Video, Retention, customer service, member experience, accountability, Revenue producing programs, Software & Technology

It’s time for all of us to work smarter, not harder.  For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.  

After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.

Blog, Marketing, Retention, instructors

As the CEO of a company that was founded on, and continues to build on innovation we are no strangers to copycats! When I was just starting out I worked for the inventor of the famous Ab Roller product - an innovation that sold over 10 million units and generated over $1BILLION in worldwide sales.

Many people have heard of the product but what they may not know is that his innovation was copied by over 28 companies and he spent over $15M defending his patents in court.

Blog, culture, Retention, Marketing

When you Google the fitness programs you offer and your area, have you ever noticed the website of one of your competitors is ranking higher than yours is? Does it make you wonder what they’re doing that you aren’t?

It’s extremely likely that their website has Google-optimized content!

Blog, branding, Marketing, Website, traffic, lead generation