For all fitness professionals and current studio/gym owners!  

Enhance client relationships, drive more traffic, plus much more. 

Learn it all while starting, managing or enhancing your fitness business. Only through AFS’ online education platform!


The most comprehensive coursework only available through AFS’ Online Education platform! Never get bored with different types of educational learning. 


Available Courses

NEW! The Essentials of Sales, Marketing & Branding

This learning path (comprised of 4 courses) will teach you everything necessary of what it takes to build a unique and differentiated value proposition, then market and sell it to your community. 

Includes the following 4 courses:

  • Creating a Differentiated Brand Promise and Brand Positioning to Thrive in a Competitive Marketplace
  • Marketing – What It Is, How to Use It, and Strategies that Work
  • Digital Marketing Savvy – Using Technology to Grow your Business
  • Sales, Sales Management and the Role of Relationship Selling

CEC/CEUs- ACE: 0.4, NASM: 0.4, AFAA: 4, NSCA: 0.5, ACSM: 4

Purchase $99     Learn more

Delivering the Client Experience

This learning path (comprised of 3 courses) provides aspiring and current studio/gym owners with a comprehensive understanding of what it takes to create, develop and deliver enriching and memorable experiences for your clients and guests. 

Includes the following 3 courses:

  • The Importance of the Client Experience and Building Customer Loyalty
  • Understanding Consumer Expectations and the Fitness Studio Value Proposition
  • Creating a Brand Promise and Delivering Memorable Client Experiences

CEC/CEUs- ACE: 0.3, NASM: 0.3, AFAA: 3, NSCA: 0.4, ACSM: 3

Purchase $75     Learn more

Fostering a Safe and Ethical Business Environment

This learning path (comprised of 2 courses) showcases the necessary components to foster a safe and ethical business environment.

Includes the following 2 courses:

  • The Policies and Practices You Need to Know
  • Consumer Safety and Business Ethics 

CEC/CEUs- ACE: 0.2, NASM: 0.2, AFAA: 2, NSCA: 0.3, ACSM: 2

Purchase $49     Learn more


Coming Soon - 

What it takes to Launch a Successful Studio Business

  • Creating a Strategic Business Plan and Long-Term Financial Pro Forma
  • Legal business Structures and Raising Start-up Capital
  • Studio Development – Site Location, Design and Construction
  • Equipping Your Studio - Selection, Acquisition and Leasing

Business Planning, Finance and Accounting

  • Finance and Accounting for Fitness Professionals
  • The Essential Elements of the Business Planning Process
  • How to Leverage Internal and External Research
  • Budgeting and Forecasting for Fitness Professionals
  • Understanding Key Performance Indicators - How to Measure and Act on Them

Organizational Culture, Leadership and Teamwork

  • How to Build and Sustain a Powerful Organizational Culture
  • The Attributes and Skills of Great Leaders
  • The Fundamentals of Building an Employee Team - Recruiting, Hiring and Empowering the Right People

Operational Management

  • Building Systems into your Business for Scalable and Sustainable Success
  • Best Practices in Studio Operations from Successful Studio Operators

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise