Fitness Business Blog

With all of the competition there is now you have to find ways to set your business apart. Why should your client choose you over some place else?  The last thing you want to do is to get into a price war where they are only choosing you because you are cheaper. You can’t be the best and the cheapest at the same time. Don’t be tempted to play that game.

Instead here are a few ways to set yourself apart:

In the world of leading and managing a team, it is inevitable that we will have people on our team that act as little more than dead weight.  Sometimes it’s a bad hire.  Sometimes, its rooted in people growing disgruntled over time. 

Sometimes a management change or change in team dynamics can cause a team member who once was engaged to be disenchanted.  Fact is if you lead people over a period of time, you need a degree in psychology as team dynamics and engagement are ever evolving and changing.

The growing aging Boomer population is huge, affluent, well-educated and looking for trainers that can safely and effectively improve their health and fitness.  In essence, they are the ideal client group. 

However, many fitness marketing messages and strategies that work well with younger adults are ineffective with older adults and may even repel them.  It takes more time and effort to move them through the sales process but once they make the decision to train with you they are loyal clients that stay with you for a long time.