Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.
You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year. Use this checklist to get back on track.
Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.
The degree to which a studio can attract and retain great employees is, in large part, dependent upon the compensation and benefits it provides.
Before doing anything it is important to understand the expenses of designing and building a studio as well as what it will cost to operate your new facility.
Ask yourself: Throughout the course of your busy day how much time do you spend planning to enhance your business’ success?
Here are some of the factors a studio owner needs to know about leasing before they sign on the dotted line.
What must you consider when arriving at a pricing model that supports your brand’s value proposition as well as the overall revenue model you have selected?
Adding mind-body programming to an existing studio is an inexpensive way to increase revenue, strengthen member retention, and attract new clients.
The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.
Calculating ROI can sometimes be difficult to quantify. In this Q&A clip, Ingrid Owen talks about how to ensure your programming is receiving a solid return on investment.
AFS and Rick Mayo from ALLOY Personal Training Solutions are excited to bring you this very important webinar focused on how to build training options that work for your market, your physical space and your skillset.
Josh Leve, AFS Founder & CEO and Ingrid Own discuss how to maximize the experience of your members and build community based on "open space" in your studio.
We all know that we need to measure success right? Depending on your current set-up in regards to software programs, your access to data could be extremely complex or very simple. This blog is centered around making you think about what you should be measuring according to your studio goals.
Let’s take a step back first and look at key numbers in terms of what you are trying to grow within your business. From there you can decide what key metrics you want to measure.
If anybody is wondering why the indoor cycling phenomenon continues to grow at a seemingly non-stop pace, they need look no farther than the numbers.
Based on research from the Association of Fitness Studios (AFS) 2016 Marketing Best Practices Research Report, indoor cycling studios generate 55% more revenue than other types of fitness studios.
Like any other tool in your business toolkit, a budget must be a working tool. Budgets should be reviewed and worked on at least on a monthly basis to have any value. Compare the budget prediction to the actual revenue or expense for the items on your budget worksheet at the end of each month.
Make adjustments based on your goals and actual performance. If you are spending more than you predicted in an area of your business like supplies, look for ways to reduce that expense.
Budget phobia, the fear of budgets, plagues many studio owners. Owners claim they are not numbers people, or don’t understand how to put spreadsheets together or feel that budgets are a useless exercise that is done once a year and thrown in a drawer.
Many studio owners view budgets as a mysterious set of complicated mathematical formulas that only accountants and statisticians can decipher. Budgets are nothing more than simple spreadsheets based on data and goals that use basic math. If you can add, subtract, multiply, and divide you can create and use a budget.
Management software plays an important role in the effective growth of your business. A major component of your software is the billing process, and many fitness facility owners are confused about this component.
A commonly asked question is, "Should I manage my own billing or should I let someone else handle it for me?" If you align yourself with the correct software system and billing process and if you ask the right questions, you will be able to retain members and minimize your processing costs.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.