Fitness Business Blog

How Heart Rate can be Leveraged into Gaining Meaningful Insight into your Client

Wednesday, September 7, 2016

Wearable technology is one of the fastest growing spaces in the world. The appeal of wearable technology is part motivation, with goal setting, challenges and social recognition and part insight, with clients looking to obtain more information about their overall physical health. In this article, we will talk about meaningful insight.

As a fitness business operator or personal trainer incorporating wearable technology, you'll not only further increase your members’ lifetime value, but educate them on what makes a workout effective (meaning your clients know what the numbers actually mean when they purchase wearable technology).

Motivation + Results = Increased Attendance & Retention

Tuesday, September 6, 2016

Fitness has never been bigger. In fact, it's the world's biggest sport with 61% of people who exercise regularly doing gym-type activities, according to the Global Consumer Fitness Survey 2013. But retention remains the industry's biggest problem.

And where previous acquisition of new members could fill the gap, new levels of competition and industry segmentation have made gaining and retaining members harder than ever.

‘Stationary Cycling’ Ranks #10 Among Activities in America in 2015

Thursday, September 1, 2016

If you’ve noticed the fitness trend toward indoor cycling, you’re not alone. According to fitness and sports experts and the organizations that track such data*, “Stationary Cycling” was the 10th-most popular activity in America in a 2015 survey of all activities in which Americans participated.

Of course, if you’re reading these words you already know the health and fitness benefits of indoor cycling, but it’s also nice to know that you’re among the millions who have selected this vigorous, fun, and uplifting fitness regiment.

Three Marketing Strategies to Crush the Summer Slow Down

Wednesday, August 31, 2016

Summer is here again! If you’re like many of us in the fitness industry, June, July, and August can be brutal months.

The unfortunate part is that instead of planning and preparing for this slow down, many trainers and studio owners are too busy working “in” the business and suffer the consequences such as decreased revenue, less sessions serviced, and lack of profitability.

How to Build a Debt Free Training Business

Monday, August 29, 2016

Over 10 years ago, I took the hardest yet most gratifying step of my career: Getting out of debt.

At just 26, my wife and I accumulated over $220,000 in personal and business debt. My future outlook was bleak to say the least since we just opened Avenu, had a handful of clients and rent was due soon.

How My Orlando Fitness Studio Made a National Digital Footprint

Friday, August 26, 2016

The list of personal trainers in Orlando is immense. How could I stand out from the crowd and create a fitness brand that is unique among a sea of others? When I started my business in 2014, I was determined to set it apart in every way possible way.

I have always had a passion for art and, in fact, my first job was as an assistant production manager at Walt Disney Animation where I contributed to films like Lilo and Stitch and Beauty and the Beast.

The Importance of Insurance When You Least Expect It

Wednesday, August 24, 2016

Reading the news can be dangerous, indeed, especially if runaway or otherwise poorly driven vehicles end up “parking” in your studio. In recent weeks, several such incidents occurred in precisely that way.

The Little Gym in Roxbury, NJ, was the “victim” of a 78-year-old woman who crashed her car through the front window of the fitness center. Police said the woman mistook the gas pedal for the brake.

The Key to Turning Prospects into Paying Clients

Thursday, August 18, 2016

Fitness is an industry with constant churn in terms of people coming into the mix to workout and those who fall out of fitness – for a variety of reasons. Even with more and more research showing the health and wellness benefits of fitness, many people who would benefit from it, simply don’t start.

As businesses this leaves us with the pool of people who are actually willing to make it into a gym/fitness studio/etc. The good news? Once they start, it’s easier to get them back if they fall out.

Coaching Your Team to Success

Saturday, August 13, 2016

It is a well-known fact that one of the biggest challenges facing businesses today is building an engaged and dynamic team. In my experience working in this industry, it’s the power of engaged teams that have proven to facilitate long-term business growth more than any other factor.

In my years of leading teams from smaller spans of 6-8 people up to larger spans of over 50 people, I have discovered a few universal truths that I believe are the cornerstone of success.

The Top 5 Fitness Studio Marketing Strategies Proven To See Success

Tuesday, August 9, 2016

How do you change the world? I used to think it was through teaching people how to have a healthy lifestyle because if everyone understood the benefits of exercise and eating nutritious foods we’d have less disease, everyone would feel better, have more energy, live longer and be able to contribute more…you get my point.

I’ve since realized we actually change the world through marketing because it doesn’t matter what incredible information you have to share with the world if you don’t know how to share it with the people who need it.