In their ground-breaking 2016 study, Marketing Best Practices Research Report, the Association of Fitness Studios (AFS) asked respondents which cycling certification(s) they held. As you can see from the chart below, Schwinn is #1 by a nice margin, Spinning is #2 and then there’s a big drop off to several others.
While this is great news for Schwinn and its certified instructors, it begs the question, “How can I leverage my Schwinn certification – and its #1-in-the-industry positioning - to enhance my career?” As a famous author once said, “Let me count the ways.”