The growing aging Boomer population is huge, affluent, well-educated and looking for trainers that can safely and effectively improve their health and fitness. In essence, they are the ideal client group.
However, many fitness marketing messages and strategies that work well with younger adults are ineffective with older adults and may even repel them. It takes more time and effort to move them through the sales process but once they make the decision to train with you they are loyal clients that stay with you for a long time.