AFS partner Schwinn recently sat down with Jeffrey to gain insight on the indoor cycling community, talk about current trends and the future.
You have been in the industry over 20 years now, how has it changed since you got your start?
Jeffrey: The cycling category has changed a great deal over the last 20 years. Much like Step, it started out very conservative and then progressively got faster and more complicated. Choreography and experimental techniques were created to keep riders engaged, but over time, people came back to the fundamentals because of the experience and rewards.