Saturday, July 9, 2016

Earlier this week I had the pleasure of presenting at the NSCA National Conference.  And what an amazing conference it was!  Heavily attended and full of budding entrepenurers, the energy was outstanding and the future is bright for the fitness industry. 

As the NSCA website states, the 39th Annual NSCA National Conference brought "together the best of the best from all reaches of the strength and conditioning industry to provide a heavy-hitting educational experience unlike any other. From cutting-edge presentations to dynamic hands-on sessions by renowned professors, researchers, strength coaches, and personal trainers, you’ll get the tools to elevate your career and keep you one step ahead in an ever-changing industry." 

Wednesday, July 6, 2016

While there is always a danger of spreading your services thin by chasing every market, if you have space and your studio could use some traffic in the after-school time slot, then a martial arts program for kids may be something to consider.

The majority of students in a martial arts school are under age 12 and their parents are paying $149 - $249 per month for two classes a week. As tempting as that may seem, there is some complexity in reaching and keeping this market.

Saturday, July 2, 2016

All of us at AFS are extremely excited to be working closely again with the Club Industry Show to bring top-notch education to the fitness industry.  

As in years past, we thrive on the opportunity to educate those in attendance on everything from the trends we're seeing to the systems necessary for success.

Saturday, June 25, 2016

As AFS continues to grow, opportunities such as the one I was presented with recently I don't take lightly.  I was honored to be asked to speak at the NSCA National Conference (July 6-9, 2016) in New Orleans, LA.  

As stated on their website, the NSCA "National Conference is the premier strength and conditioning event of the year, bridging the gap between the scientist and the practitioner through presentations on cutting-edge research and dynamic hands-on sessions." 

Thursday, June 23, 2016

After several months of planning, prepping, designing, and analyzing the data, I'm proud to announce that the AFS 2016 Fitness Studio Marketing Best Practices Research Report is here!  

We surveyed hundreds of studio owners across the country - identified the successful strategies - and provide them to you, in this report. The first-ever market research of its kind for the fitness studio community! (Can you tell I'm excited?) 

Wednesday, June 22, 2016

Talk to any fitness professional in the Bay Area and I can just about guarantee they know Khaled Elmasri. His enthusiastic approach to changing people's lives is evident and his desire to make others around him better is one of the biggest reasons I was excited to work more closely with him and the Nor-Cal Fitness Summit.

When I met Khaled earlier this year I was drawn to his entrepreneurial spirit. From that initial meeting and follow up calls, I've learned more about his future aspirations including where he wants to take the Nor-Cal Fitness Summit.  

Thursday, June 16, 2016

In the fitness industry when you come across great minds, it always presents a unique opportunity to gain as much insight as you can from that individual.  Learning from others, including their past experiences and education background can provide key references points to help you navigate your business now and in the future. 

I recently had the pleasure of being introduced to Ingrid Owen, who happens to be our expert presenter for our webinar "Setting up Your Programming to Increase Revenue."

Thursday, June 9, 2016

There are 100 million baby boomers (those over 50), that make up about 30% of our population, and three-fourths of America’s wealth.

They are expected to live longer than previous generations.  This is the largest segment in our economy with the largest percentage of wealth. They are seeking help for their aging bodies.  Because this is the generation of consumption and personal gratification they are spending at “boomer levels”.

Saturday, June 4, 2016

In order to maximize your website traffic, it is critical to have a web address that is short, meaningful, and keyword-rich. Fortunately, two domain extensions recently launched that are a perfect match for fitness professionals looking to drive traffic to their website: ‘dot-fitness’ (.Fitness) and dot-training (.Training).

These new extensions are the most fertile ground on the Internet for fitness professionals who are looking to strengthen their digital brand. It’s often difficult to find the domain name you want – these names are ripe with availability.

Tuesday, May 24, 2016

Picking a software platform to initiate your keep in touch strategy is one of the most important elements of running a fitness business. Getting people OUT of your email inbox and address books and into a system that can track their path to you and notes on their activity will help you provide relevant information to each of your contacts.

When you can keep in touch in this way, it’s easier to provide value and, therefore, build trust and credibility.