Friday, October 9, 2015

You might not enjoy thinking about insurance, but you will enjoy it a lot less if you’re ever in need. Just ask the owners of Amherst Orthopedic Physical Therapy, the Buffalo, NY studio in which a client was left paralyzed when a leg extension machine fell on her.  

The $66 million judgment (later reduced via settlement to $19 million) was viewed by the court to be 20% the responsibility of the studio.  Ouch! Here’s an insurance primer that outlines the most important coverages.

Wednesday, October 7, 2015

Social media has become one of the hottest platforms for marketing and messaging. The “experts” would lead you to believe that social media is a “slam dunk” when it comes to generating fans, followers and of course, prospect traffic.

In reality, social media can be an outstanding marketing tool, which in combination with other marketing strategies can be effective in generating consumer interest.