The Guidance and Tools You NEED
to Turn Your Vision Into Reality


Providing the education, community support, and benefits necessary every step of the way.


$229/yr (Equivalent of $19/month)





Nearly 40% of all Fitpros Want to Open their Own Business*



In today's marketplace, competition is fierce. But through AFS, access everything necessary to achieve your dreams and get this right, the first time. 

Gain clarity as you network and connect with your people, those who have been there before or who are going through what you're going through.  

We believe you should have access to every tool necessary for success, which is why AFS is priced to be affordable for everyone. Join our vibrant community! What are you waiting for? (*According to the latest AFS research)

Josh Leve
Founder & CEO
Association of Fitness Studios



Education, Action-Plans, & Checklists to Shortcut Your Learning Curve

Make better decisions and gain clarity on every business topic. Reduce your risk and get to success faster.

How-to eBooks and resources with smart ideas you can easily plug into your business. See more AFS education




Access The Gold Standard of Industry Research

Exclusive reports on start-up costs, equipment investment, and pricing, backed by the entire fitness industry.

With the support of the industry, AFS produces vital research reports critical to your success. Access AFS industry research





Download Start-Up Templates & Forms

Everything you need to start, run and grow your studio/gym.

Whether it’s business planning to get you started, budgets or client forms, or HR documentation to protect yourself. Visit the store.




Find Answers with a Simple Search

Don’t go it alone. Leverage our search platform and answers library, featuring exclusive video lessons and action plans from the most successful studio/gym owners. Visit the AFS Learning Center



Important Savings When Starting Your Business

Save time and money on everything you need - ONLY through AFS!


Equipment & accessories to fill your space

Discounts from TRX, Power Systems, Perform Better, MYZONE, and more


Website and logo design to get noticed

Comprehensive design solutions that will create the online impression you need


Legal set-up, documents and services

AFS has partnered with LegalZoom - the nation's leading provider of personalized, affordable online legal solutions


Software & technology to stay organized and grow

Discounts from MINDBODY, EZFacility, OneFitStop Intelivideo, ZipWhip and more


Save the entire cost of your AFS membership by doing what you do every year! Visit the AFS online Marketplace

Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings







Learn From the Most Influential Minds in the Fitness Industry

Extensive catalog with hundreds of interviews, webinars, and short video answers.




The Best Insurance in the Fitness Industry

The coverage you need at discounted pricing with dedicated customer service, provided by industry leading Sports & Fitness Insurance.

With 30 years of experience exclusively in the fitness industry, SFIC has the insurance you need, both as an owner and as a fitpro. Learn more





Pre-Opening Marketing Skills Designed to Generate Buzz

Don’t play catch-up. Use marketing early to generate appeal, exposure, and pre-sale revenue. See more marketing education.




The One Stop Education Destination for Starting Your Business

Your AFS membership includes one FREE CEC/CEU online course!  

Your choice of any of our online courses. Plus additional learning through webinars, video lessons, and other CEC/CEU courses.




Recommended by over 60 of the most respected and influential fitness companies & organizations,
including all leading certifying bodies


Endorsed by the Best of the Best

Leading experts agree that everyone should join


AFS has a wealth of knowledge and genuine desire to help people be successful.

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises

AFS will be with you every step of the way, and I encourage you to join today.

Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness


AFS is a much needed business resource. I highly recommend you consider joining.

Rick Mayo
Founder, Alloy Personal Training Solutions

The real questions is: why wouldn’t you become a member? I'm a member myself!

Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO

AFS Membership Is Right For Everybody

• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Membership = $229/yr

(Equivalent of $19/month) Includes 1-FREE Online Course!

Become a Member

For current or aspiring studio/gym owners of all disciplines and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according to industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $279/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Nowhere else can you find the education provided in AFS' online courses. Providing fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for AFS members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business webpage
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • Leadership opportunities 
    AFS provides national recognition to you and your business, plus added exposure through content and speaking opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Exclusive Member forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment
Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.