Get all the resources you need to plan, build and grow your business


How-to Guides

Make better decisions and gain clarity on every business topic. Reduce your risk and get to success faster.

See All Startup How-to Guides





Videos & Quick Answers

Learn from the most influential minds in the fitness industry, through our extensive catalog with hundreds of interviews, webinars, and short video answers.

See All Startup Videos





Research Reports

Access the gold standard of industry research. Exclusive reports on start-up costs, equipment investment, and pricing.

See All Research & Publications






Learn from some of best with strategies to drive traffic, increase your sales, and retain more members.

See All Webinars





CEC/CEU Courses

Earn CEC/CEU while learning about business! Your AFS membership includes one FREE CEC/CEU online course.

See All Online Courses





Studio Spotlights

Learn directly from those that have been there before with this AFS interview series.

See All Studio Spotlights





Webcast Series

Learn directly from those that have been there before with this AFS interview series.

See All Webcasts





Business Templates & Forms

Download everything you need to start, run and grow your studio/gym.

See All Templates & Forms




AFS is providing a much needed business resource for studio owners and fitness professionals.

Rick Mayo
Founder, Alloy Personal Training Solutions

The mentor AFS set me up with has been great! He gave me some great ideas!

Chantelle Farmer
Co-Owner, FLX Fitclub





Video on the Go


Get answers to daily questions, or learn from longer videos on advanced topics. Watch as many videos as you want, when it's most convenient to you. See all videos

The Community You Need to Succeed


You are at a critical stage. Join AFS now for the community support. Exchange great ideas with members, and run your business plans by your AFS mentor. See all community programs




We've Done the Work to Save You Time & Money

Everything you need to start your business, through connections with 50+ AFS approved vendors.


Equipment & accessories to fill your space

Discounts from TRX, Power Systems, Perform Better, MYZONE, and more


Website and logo design to get noticed

Comprehensive design solutions that will create the online impression you need


Tax preparation and insurance programs

AFS has partnered with Jetro & Associates and Sports and Fitness Insurance for all your legal and insurance needs 


Software & technology to stay organized and grow

Discounts from the best software companies in the fitness industry


Become a Member!