Personal 20, a new fitness licensed program offering a branded boutique experience with Electric Muscle Stimulation (EMS), has arrived from Europe to America.

Debuting at the IHRSA 2016 convention and trade show, Personal 20 is headed by Vivafit Co-founder Constance (Connie) Ruiz as the general manager for USA expansion. The brand is powered by E-Fit — the first and only EMS technology with FDA clearance.

Hot off the 2016 IHRSA show in Orlando, FL - AFS was excited to take the floor and meet with our partners, advisory council members, and focus on building stronger relationships within the fitness industry. 

Without a doubt the top three trends witnessed were the focus on fitness studios, technology (especially wearables), and training.  

A typical Bikram yoga session is 90 minutes long and consists of 26 poses and two breathing exercises, all performed in a room heated to 105° F with 40 percent humidity. Practitioners often find themselves absolutely drenched in perspiration by the end of a session, their yoga mats puddled with sweat.

For many Bikram enthusiasts, having the mental strength and focus to overcome this type of challenge is a big part of the draw. It is primarily advocates of this extreme version of “hot yoga” who claim improved mindfulness, flexibility, strength, muscle tone and general fitness as a direct result of practicing this form of yoga.