Latest News

Cirque-It® Fitness Joins AFS; Will Be at SUCCEED! Offers Specialized, Small Group Training Modality

(OAKLAND, CA, SAN DIEGO, CA, October 2, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Cirque-It Fitness to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

Cirque-It® Fitness is circuit-style training that incorporates techniques and principles of circus arts with a foundation in science and biomechanics. Classes are taught with ‘circus-infused’ moves in a small group training format that is fun, challenging, and accessible to a wide variety of fitness levels.

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SUCCEED! Announces Four Additional Expert Presenters

(OAKLAND, CA, September 24, 2018)  – The Association of Fitness Studios (AFS) today proudly announced another four fitness industry experts have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The four newly confirmed speakers are community marketing specialist Karen Gilbert, social media guru Scott Rawcliffe, motivational behavior expert Kerri O’Brien, and 7-figure business owner Frank Nash. They join the ever-growing list of high-impact speakers making SUCCEED! unique among fitness industry educational events.

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Snap Fitness Franchise Locations Around The World Are Making Myzone a Brand Standard

Chicago, IL - Myzone is pleased to announce it has reached an agreement with Snap Fitness that requires all Snap Fitness franchises in the USA, Australia and New Zealand to install Myzone technology in their facility.

This agreement will assist Snap Fitness locations in making members feel good about exercise, driving member engagement and retention using the most ‘relevant’ wearable technology in the fitness industry. 

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bobile Joins AFS ‘Empowering Mobile Engagement Around the World’

(OAKLAND, CA, OR YEHUDA, ISRAEL, September 5, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed bobile to its membership and sponsorship ranks.

Founded in 2014, bobile is a SaaS do-it-yourself native app creation platform, tailored for small businesses that wish to create custom-branded apps with an enhanced automated loyalty program. Using bobile’s platform, one can create a native mobile app without any need for coding or technical knowledge, and simply launch it on iTunes or Google Play. 

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Life Fitness Joins AFS ‘Helping People Lead Healthier Lives’

(OAKLAND, CA, ROSEMONT, IL, August 24, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Life Fitness to its associate membership and sponsorship ranks.

For 50 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and fitness enthusiasts. Their purpose – to inspire healthier lives – started in 1968 with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry. 

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The Abs Company Announces Owner Buyout

​(Chester NJ) The Abs Company announced that longtime president Sean Gagnon has purchased the company from his partners and co-founders. The Company was founded in 2007 by industry veterans Don Brown, David Augustine and Sean Gagnon. Brown is the inventor of the famous AB ROLLER®- one of the best selling fitness items of all time with well over 10 million units sold.

Augustine was also an integral part of that team serving on the legal and strategy side

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Gold's Gym Awards Matrix Fitness 2018 Vendor of the Year for Equipment

COTTAGE GROVE, Wis. (August 21, 2018) – Johnson Health Tech North America, Inc. today announced that its commercial brand, Matrix Fitness, was awarded the 2018 Gold’s Gym Equipment Vendor of the Year, its fifth such honor in the past nine years.

Gold’s Gym franchisees from 29 states and 28 countries ranked vendors in several areas, such as customer satisfaction and overall product quality, to name Matrix Fitness the Vendor of the Year in the Equipment category.

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2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

STUDIO SUCCESS! AFS' Exclusive eBook

The ultimate guide to studio ownership! Whether you're starting your own studio or growing your business, receive 203 pages of the best strategies available today to successfully operate a fitness studio. 

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Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report