Latest News

Annbeth Eschbach, Spa+Fitness Expert, Joins AFS Advisory Council

(OAKLAND, CA, NEW YORK, NY, May 16, 2017)  – The Association of Fitness Studios (AFS) today proudly announced the addition of well known fitness industry leader Annbeth Eschbach to its Advisory Council.

Ms. Eschbach is the founder and Chief Executive Officer of Exhale Enterprises, Inc., an enterprise that has forever changed the spa+fitness industry with the introduction of a unique wellbeing brand and business model that addresses both mind+body, through spa+fitness.  

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AFS, NSCA Sign Expanded Collaboration Agreement

(OAKLAND, CA, COLORADO SPRINGS, CO, May 12, 2017)  – The Association of Fitness Studios (AFS) and the National Strength & Conditioning Association (NSCA) announced today that they have reached a collaboration agreement to exchange education and information, and provide unique opportunities to each other’s constituencies. 

NSCA is the world-leading membership organization for thousands of elite strength coaches, personal trainers, dedicated researchers, and educators, providing publications, education, certification, events, and awards among its many benefits of membership.

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L.I.F.T. Wins SportsArt ‘Buying Habits’ Research Prize

(OAKLAND, CA, May 10, 2017) – The Association of Fitness Studios (AFS) happily announced today that Schliebe’s L.I.F.T. (Legendary Indoor Fitness Training) of Bend, OR is the winner of SportsArt G510 indoor cycle, awarded to one of the participating studios in AFS’ Buying Habits of Fitness Studios research project. 

That first-of-its kind research delivered concrete and specific data exploring the how, why, and when fitness studios make purchases of all types of products and services.

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RealRyder International Joins AFS Take The Training Wheels Off!

(OAKLAND, CA, SANTA MONICA, CA, April 6, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of RealRyder® International LLC, makers of the RealRyder ABF8 Indoor Cycle, to its membership and sponsorship ranks. 

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AFS Launches Studio Management Online Education; CECs/CEUs Included 

(OAKLAND, CA, April 4, 2017)  – The Association of Fitness Studios (AFS) today announced the launch of its online business curriculum to provide ongoing education for fitness studio owners and developers. The course work is appropriate for all fitness professionals and current studio/gym owners. 

The first two learning paths, of what will be an eventual seven with over 20 total courses, have received appropriate CECs and CEUs from the American Council on Exercise (ACE), National Strength & Conditioning Association (NSCA), National Academy of Sports Medicine (NASM), and the Aerobics & Fitness Association of America AFAA), with more soon to follow.

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Sports Club Advisors Joins AFS, Answers “What’s My Business Worth?”

(OAKLAND, CA, CHICAGO, IL, March 21, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Sports Club Advisors (SCA) to its membership ranks.

Sports Club Advisors is a boutique Merger & Acquisition advisory and business brokerage firm focused on the fitness, sports and leisure industry, specializing in helping clients buy and sell fitness studios, clubs or sports businesses.  

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Fitness Industry Celebrates Record-Breaking Fundraising Year During IHRSA’S 12th Annual Bash for Augie's Quest to Cure ALS

Los Angeles, March 14, 2017 – Amyotrophic lateral sclerosis or ALS, also known as Lou Gehrig’s disease, is a neurodegenerative disease affecting far too many people and families. It steals people’s muscles, and robs them of every benefit exercise provides.

That’s why for more than a decade, the fitness industry has refused to accept that fate, rallying hundreds of companies, countless professionals, staff, studio and club members and local communities to take on this disease and unifying cause. 

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2017 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2017.

Download 2017 Report

2016 Fitness Studio Financial and Operating Benchmarking Report 

The study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Download 2016 Report

STUDIO SUCCESS! AFS' Exclusive eBook

The ultimate guide to studio ownership! Whether you're starting your own studio or growing your business, receive 203 pages of the best strategies available today to successfully operate a fitness studio. 

Download Studio Success

2016 Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Download 2016 Report

2015 Fitness Studio Operating & Financial Benchmarking Report 

The most extensive research for the fitness studio community. Get the data on what to pay staff, charge per session, and other key stats essential for growth.

Download 2015 Report

2014 Fitness Studio Industry Research Study 

At nearly 30 pages, receive the data necessary for growth. Key insights include marketing strategies, ancillary services, and more.

Download 2014 Study


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