News and Publications

Latest News

SUCCEED! Wraps Another Successful Event While Powering the Fitness Industry’s Top Virtual Conferences


(Minneapolis, MN – August 25, 2025) – The Fitness Business Association (FBA) has officially closed another chapter of its flagship SUCCEED! Virtual Conference, bringing together fitness professionals from across the globe for six days of education, networking, and innovation.

This year’s SUCCEED! saw 9,400 visitors during registration and 1,400 active participants during the live event, with education on August 14 viewed nearly 700 times by attendees, marking the most engaged day of the conference.

Read more

FBA Welcomes Efreleen Rose Barrameda to the Team to Streamline Sponsor Success and Operational Excellence

(MINNEAPOLIS, MN – August 14, 2025) The Fitness Business Association (FBA) today announced the appointment of Efreleen Rose Barrameda as Executive Assistant, a role focused on sponsor delivery, CRM optimization, and event operations. Efreleen brings deep experience in administrative leadership, social content management, and end-to-end event support—capabilities that will streamline execution and amplify the value FBA delivers to members and sponsors.

Read more

Fitness Business Association (FBA) Announces Strategic Partnership with Coach360 to Empower Fitness Careers

(MINNEAPOLIS, MN – July 15, 2025) – The Fitness Business Association (FBA) is proud to announce a strategic partnership with Coach360, the premier niche fitness staffing and content media platform serving over 30,000 fitness professionals nationwide. This alliance brings FBA members unparalleled job resources, content to power their careers, networking opportunities, and an exclusive discount at Coach360’s upcoming Career Lab Summit live from TheFitExpo Anaheim

Read more

FBA Unveils Inaugural Brand Ambassador Program Featuring Six Leading Fitness Innovators

(MINNEAPOLIS, MN – May 21, 2025) – The Fitness Business Association (FBA) is proud to announce the launch of its Brand Ambassador Program, enlisting six of the industry’s most dynamic voices: Christine Conti, Tim Mauk, Dr. Erin Nitschke, Ruben Pereyra, Dr. Justine Roper, and Jenna Zaffino to help shape the future of FBA and SUCCEED!'s fitness education and community engagement.

Read more

MedFit Education Foundation and FBA Partner to Launch Global MedFit Virtual Conference Hosted on SUCCEED! Platform

(MINNEAPOLIS, MN – May 14, 2025) – The MedFit Education Foundation, a nonprofit dedicated to redefining preventive healthcare through medical fitness, has announced a groundbreaking strategic partnership with the Fitness Business Association (FBA), and its SUCCEED! Virtual Conference, to launch the Global MedFit Virtual Conference, set for October 2025.

The event will be fully hosted on FBA’s custom-built SUCCEED! virtual platform, which has powered the most successful online events in the fitness industry. As part of the agreement, FBA will provide complete end-to-end support including marketing, ticketing, sales, tech infrastructure, and live production.

Read more

Marbles Brain Body Fitness Joins the FBA as Silver Sponsor, Championing the Future of Cognitive and Physical Health

(MINNEAPOLIS, MN – May 6, 2025) – The Fitness Business Association (FBA) is proud to welcome Marbles Brain Body Fitness as its newest Silver Sponsor, uniting two organizations committed to redefining what fitness means in today’s evolving health landscape.

Founded on the belief that optimal health extends beyond the physical, Marbles Brain Body Fitness is on a mission to empower older adults and aging populations through movement that trains both the brain and body. Their innovative programs are rooted in science, aiming to enhance cognitive function, prevent memory decline, and improve overall physical performance.

Read more

SUCCEED! Virtual Conference Sets New Records in Attendance and Engagement, Nearly Overloading Platform with Unprecedented Demand

(MINNEAPOLIS, MN – April 15, 2025) – The Fitness Business Association (FBA) proudly announces the massive success of its most recent SUCCEED! Virtual Conference, which exceeded expectations in nearly every category, setting records for attendance, engagement, and energy from start to finish.

Read more

Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report