Latest News

The Gym Joins AFS '20 Years of Vision, Trust, Performance'

(OAKLAND, CA, SAN DIEGO, CA, March 11, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed The Gym to its membership ranks.

The Gym. Straightforward. Simple. Is what it says it is. No fancy “wellness” phrases. No false promises. No complications. A fitness facility brand created by a diverse group of industry professionals and club owners who became extremely disillusioned by the typical franchise model that they viewed as good for the franchisor but not so good for the franchisee.

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EnergyFit Joins AFS; Will Be at SUCCEED! ‘Two HIITs for the Price of One’

(OAKLAND, CA, TUSTIN, CA, March 8, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed EnergyFit to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor. 

Created in 2018, EnergyFit has gained popularity in the fitness community with the release of their SKI-ROW AIR. It is a first of its kind dual-function High Intensity Interval Training (HIIT) machine. Its flexibility, space-saving design, and mobility are ideal for all types of fitness facilities.

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LEVL Joins AFS; Will Be at SUCCEED! ‘Predict Fat Loss with a Single Breath’

(OAKLAND, CA, SEATTLE, WA, March 6, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed LEVL to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

The LEVL team spent seven years developing a sensor that reliably measures a ketone body in exhaled breath to calculate your state of ketosis. They leveraged proven breath science research into one device that seamlessly connects for real-time, easy-to-access information that allows you to monitor fat loss.

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GRIPBELL Joins AFS; Will Be at SUCCEED! ‘A Revolutionary Workout for Anyone’

(OAKLAND, CA, SACRAMENTO, CA, March 4, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed GRIPBELL to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

GRIPBELL is a revolutionary fitness design that replaces all other handheld weighted gym equipment. With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body.

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Peerfit Joins AFS; Will Be at SUCCEED! ‘Communities Can Change Lives’

(OAKLAND, CA, TAMPA, FL , February 28, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Peerfit to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

Founded in 2011 by Ed Buckley III, Ph.D. when he was working on his Ph.D. in digital health behavior from the University of Florida, Peerfit is a digital platform that makes it easy for employers, insurance carriers, and brokers to offer flexible fitness classes to their clients and employees delivering innovative fitness experiences. 

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VIZpin Joins AFS; Will Be at SUCCEED! ‘Your Phone Is Your Key’

(OAKLAND, CA, LANCASTER, PA, February 26, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed VIZpin to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

VIZpin features an innovative, smartphone-based access control solution for studios and small gyms enabling ownership to grant and revoke access to anyone, any time, from anywhere. 

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Phyllis Dannin Joins Matrix Fitness US

COTTAGE GROVE, Wis. (February 7, 2019) – Matrix Fitness today announced that Phyllis Dannin, a fitness industry veteran with more than 25 years’ experience in successfully managing sales teams and the country’s largest national accounts, has joined its U.S. sales team as the Vice President of Strategic Business Development. In this new role, Dannin will work closely with the U.S. commercial sales team to support company growth initiatives with strategic national accounts and prospects. 

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Publications

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report