Latest News

JETRO & Associates Joins AFS ‘Online Bookkeeping and Taxes for Studios’

(OAKLAND, CA, BROOKFIELD, WI, July 5, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of JETRO & Associates to its membership ranks.

JETRO was founded by technology fanatic Mike Jesowshek, CPA, to provide a digital solution for businesses looking to take their bookkeeping and tax needs to the next level utilizing modern, cutting edge technology. 

Read more

Piloxing Joins AFS, ‘Physically and Mentally Empowering Individuals’

(OAKLAND, CA, LOS ANGELES, CA, June 21, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Piloxing to its membership ranks.

Piloxing, created in 2009 when Swedish-born fitness expert Viveca Jensen combined her three favorite exercises – Pilates, boxing, and dance – now boasts over 1.5 million daily participants in 92 countries, inspiring them to better health. 

Read more

WaterRower Joins AFS, Offers ‘The Perfect Exercise’

(OAKLAND, CA, WARREN, RI, June 16, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of WaterRower to its membership ranks. 

Established in 1988 by Yale and US National Team rower John Duke, WaterRower Inc. continues to operate out of the small coastal town of Warren, RI, where every WaterRower machine is manufactured.  The company provides service to customers and markets worldwide with over 300 employees in 15 global offices.

Read more

Petra Robinson, Fitness Marketing Expert, Joins AFS Advisory Council

(OAKLAND, CA, SAN DIEGO, CA, June 14, 2017)  – The Association of Fitness Studios (AFS) today proudly announced the addition of well known and highly successful fitness industry business development and marketing expert, Petra Robinson to its Advisory Council. 

Petra, a 35-year veteran of the fitness industry, has a created a distinctive niche for herself for turning concepts into well-known brands.  Her portfolio of success includes Zumba, AFAA, Piloxing, and healthclub.com among many.

Read more

SHIFT Formula Joins AFS, Combining Fitness, Nutrition & Marketing

(OAKLAND, CA, FORT MYERS BEACH, FL, June 9, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of SHIFT Formula™ to its membership and sponsorship partner program.

With a focus on society’s never ending battle with weight gain, and leveraging their fitness, health club and marketing experiences, co-founders Barb and Charlie McDermott have created a formula that builds a studio’s credibility, community relevance, and revenue streams – all while improving the health of clients.

Read more

Zipwhip Joins AFS,‘Texting to Improve Your Business’

(OAKLAND, CA, SEATTLE, WA, June 7, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Zipwhip to its membership ranks.

Seattle-based texting carrier Zipwhip lets businesses send and receive text messages from their computer using existing landline, VoIP, or toll free phone numbers. With direct connections to tier-1 carriers, Zipwhip includes easy-to-use software and a scalable productivity tool for business texting. 

Read more

Annbeth Eschbach, Spa+Fitness Expert, Joins AFS Advisory Council

(OAKLAND, CA, NEW YORK, NY, May 16, 2017)  – The Association of Fitness Studios (AFS) today proudly announced the addition of well known fitness industry leader Annbeth Eschbach to its Advisory Council.

Ms. Eschbach is the founder and Chief Executive Officer of Exhale Enterprises, Inc., an enterprise that has forever changed the spa+fitness industry with the introduction of a unique wellbeing brand and business model that addresses both mind+body, through spa+fitness.  

Read more

Publications

2017 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2017.

Download 2017 Report

2016 Fitness Studio Financial and Operating Benchmarking Report 

The study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Download 2016 Report

STUDIO SUCCESS! AFS' Exclusive eBook

The ultimate guide to studio ownership! Whether you're starting your own studio or growing your business, receive 203 pages of the best strategies available today to successfully operate a fitness studio. 

Download Studio Success

2016 Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Download 2016 Report

2015 Fitness Studio Operating & Financial Benchmarking Report 

The most extensive research for the fitness studio community. Get the data on what to pay staff, charge per session, and other key stats essential for growth.

Download 2015 Report

2014 Fitness Studio Industry Research Study 

At nearly 30 pages, receive the data necessary for growth. Key insights include marketing strategies, ancillary services, and more.

Download 2014 Study

Newsletters    

Stay connected to AFS with a FREE Basic membership! All members receive our exclusive monthly eNewsletter. Premier members get special communications, including advice, trend data, best practices, and more. Become a Member!   

 


Most Popular