Latest News

BurnAlong Becomes AFS Sponsor

(MINNEAPOLIS, MN, PIKESVILLE, MD, March 24, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of BurnAlong to its sponsorship ranks.

As the growing health crisis is keeping people at home and limiting their social contact with others, BurnAlong is partnering with 100s and 100s of local gyms and studios to help them keep their classes going online - by streaming live or on-demand - and critically helping their members stay healthy and engaged with their favorite instructors from home.

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Official Statement Re. SUCCEED! 2020

To: All of our Members, Sponsors, Friends, Colleagues, and the Entire AFS Community

We understand and appreciate the difficulties and concerns the COVID-19 virus has and continues to have on all segments of society. As an industry that provides and promotes health and well being, we must be at the forefront of the solution to this devastating problem.

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Matrix Fitness Introduces New Cardio Portfolio

COTTAGE GROVE, Wis. (February 27, 2020) – Matrix Fitness is launching an all-new cardio offering designed to make it easier for customers to find fitness solutions specific to their needs. The company’s three new cardio series are compatible with five reimagined consoles for combinations of performance and technology that can accommodate virtually any fitness facility’s budget, space and members. Fitness facility owners and managers will be able to browse the new platforms and consoles for the first time at the 2020 IHRSA and FIBO industry trade shows.

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Shadō Fitness Becomes AFS Sponsor; Will Be at SUCCEED! 2020

(MINNEAPOLIS, MN, LEBANON, OH, February 27, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Shadō Fitness to the sponsorship ranks for both AFS and SUCCEED! 2020.

Created by former fitness studio owner, Shannon Raddin, Shadō is a pioneering heart rate gamification software offering highly interactive games to indoor cycling & fitness facilities.  With a mission of “We Turn Exercise into an Experience!” Shadō choregraphs music intensity with heart rate zones to motivate members while engaged in a competitive game that is inclusive to all fitness levels.

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Matrix Fitness Introduces a New Slat-Belt Treadmill

COTTAGE GROVE, Wis. (February 25, 2020) – Matrix Fitness, one of the world’s fastest-growing commercial fitness brands, is set to change the way the fitness industry thinks about slat-belt treadmills by introducing their thoughtfully designed Performance Plus Treadmill. The reimagined treadmill provides an exceptional running experience through unmatched performance for facilities that want to differentiate their offering with a product that outlasts traditional designs. Fitness facility owners and managers will be able to get their first look at the Performance Plus Treadmill at the 2020 IHRSA and FIBO industry trade shows.

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Myzone to Host ‘Myzone University’ Pre-Con Event at SUCCEED! 2020

(MINNEAPOLIS, MN, CHICAGO, IL, February 20, 2020)  – The Association of Fitness Studios (AFS) and Myzone today jointly announced that Myzone will host a Myzone University pre-Convention event at SUCCEED! 2020. 

The event takes place Thursday April 30 from 9:00am-4:00pm and will feature both education and a workout. It’s open to anybody: Myzone customers, potential customers, SUCCEED! attendees, AFS members or otherwise. Lunch is included.

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Matrix Fitness Sales Grow 17.5 Percent in 2019

COTTAGE GROVE, Wis. (February 18, 2020) – Matrix Fitness, the commercial brand of Johnson Health Tech (JHT), continued to experience double-digit percentage of growth in 2019 with $620 million in global revenue for the year, an increase of 17.5 percent over 2018. Overall, Johnson Health Tech grew 13.6 percent over the same time period. While the company experienced increased sales globally, including impressive growth in U.S. retail e-commerce sales, the largest gains came from commercial sales in the Americas and Asia Pacific. Most notably, U.S. sales of Matrix grew 36 percent over the previous year. 

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2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report