Where to begin? That is the key question for most newcomers to a fitness facility or training program, especially for those who were previously sedentary. Should a person start slowly, with 30 minutes per day of treadmill walking? This amount of activity is in line with public health recommendations that healthy adults should accumulate 30 minutes of moderate-intensity exercise on most, if not all, days of the week (Haskell et al., 2007).

Or should a newcomer complete shorter bouts of high-intensity interval training (HIIT)? After all, a perceived lack of time is often cited as one of the primary reasons people drop out of exercise programs (Salmon et al., 2003). Or should it be some combination of the two?

(CHICAGO, ILLINOIS, January 14, 2016) – This New Year AFS has partnered with the TEN Institute to create an incredible new member and client retention program called the “Hydration Club” for fitness studios.  It is an educational and product-driven program that helps keep members and clients engaged and retained.  

The Hydration Club helps fitness enthusiasts achieve better results by combatting many issues they face when trying to get back into a regular workout routine – the very issues that often cause them to quit after a short time.

Over the past several years the health/fitness industry has seen an onslaught of change in consumer attitudes and behavior, which in turn have triggered changes in how the industry operates.

In this White Paper we offer our top ten list of predictions to address our point of view regarding how these evolving trends in consumer behavior and industry practices may manifest themselves in 2016. Our goal is to provoke discussion within the industry and offer impetus for innovative change.