We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.

How-to Guides, Strategy Articles, Networking, speaking, Marketing, traffic

Of all the challenges that an entrepreneur faces in attempting to bring their dream to life, raising the capital necessary to make it happen can be the most daunting and frustrating.

How-to Guides, Strategy Articles, Business Start-up, Finance

These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.

How-to Guides, Strategy Articles, Finance, Retention, Marketing

After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.

How-to Guides, Strategy Articles, Client Resources, Retention, Marketing, sales, Finance

Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.

How-to Guides, Strategy Articles, Finance, Business Start-up

The 220-minus-age equation regularly used to estimate an individual’s maximum heart rate (MHR) is invalid for this purpose.

How-to Guides, Strategy Articles, Client Resources

When it comes to forming a legal business entity there are several options to choose from, and in most cases seeking assistance with the decision is advised.

How-to Guides, Strategy Articles, Business Start-up, Finance

There are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history.

How-to Guides, Strategy Articles, Marketing, Retention, seniors, adults

Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.

How-to Guides, Strategy Articles, branding, Marketing, sales, Operations, Business Start-up

Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.

How-to Guides, Strategy Articles, Finance, Marketing, Business Start-up

Running a fitness studio isn’t easy. Programming and making sure your members are taken care of comes first, meaning your studio’s equipment isn’t something you want to be worrying about. 

AFS and Precor have created this comprehensive guide because we want you to succeed.

How-to Guides, Equipment, Fitness Accessories, Business Start-up, Design, Operations, Strategy Articles

This guide will help you establish a successful social media campaign for your fitness studio.

If you are already using social media to market your business, use this guide to fill in any knowledge gaps to improve your current campaign.

Marketing, How-to Guides

Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.

With a fitness study your focus will be on a population that isn't walking into your business now. 

How-to Guides, Marketing, Strategy Articles

Marketing, when dissected to its most basic element, is nothing more than storytelling.

When telling a story you are sharing information that you believe will be entertaining, important, interesting or relevant to those for whom the story is targeted.

How-to Guides, Marketing, Retention, Strategy Articles

Finding and hiring great talent takes focus. But providing them with a compelling reason to seek you out is an essential first step.

At the end of the day, your employees are your greatest asset and deliver your brand promise. To make sure you take the right steps and have the right talent in the right places follow this essential Guide to maximize your success.

How-to Guides, Operations, Business Start-up, Human Resources, Strategy Articles

Eliminate many, if not all of the barriers that derail many entrepreneurs when it comes to studio design. 

The cost associated with the design and construction of a fitness studio is highly variable and depends on many factors. Make sure you eliminate mistakes prior to creating your ideal studio space. 

How-to Guides, Design, Strategy Articles

Are you insured? Or maybe you’re a little confused about how insurance affects you? 

This guide will walk you through the different coverages provided to you through AFS’ exclusive insurance partner, Sports & Fitness Insurance Corporation.  

Insurance, How-to Guides, Strategy Articles, Operations, Business Start-up

As an entrepreneur, creating a business plan and documenting it provides clarity and direction to your vision.

By identifying your new studio’s objectives, then building a plan to achieve them, it provides added insurance that you know where you are going and how you are going to get there. 

How-to Guides, Business Start-up, Finance, Strategy Articles, Operations, Human Resources