Fitness Business Blog

Fitness Business Association Announces Wix Fit as Latest Sponsor

Tuesday, February 1, 2022

(MINNEAPOLIS, MN, February 1, 2022) – The Fitness Business Association (FBA) today announced that Wix (Nasdaq: WIX), a leading global SaaS platform to create, manage and grow an online presence, has joined its sponsorship ranks. Focusing primarily on Wix Fit, the FBA audience will get a first-hand opportunity to use the platform’s vast capabilities.

Designed to offer everything fitness professionals need to succeed in keeping up with a changing industry, Wix Fit enables them to offer services online, amplify their brand, run all operations, and generate more revenue— all from a single platform.

Functional Aging Institute (FAI) Joins FBA as Bronze Sponsor. Will be at SUCCEED!

Tuesday, January 25, 2022

(MINNEAPOLIS, MN, January 25, 2022) – The Fitness Business Association (FBA) today announced that the Functional Aging Institute (FAI) joined its sponsorship ranks as a bronze sponsor. FAI is determined to make fitness professionals better trainers and to help grow your fitness business – a perfect complement to the FBA mission.

As the leaders in training older adults, FAI’s mission and dedication to training one of, if not the most important segment of the population, will help elevate the educational offerings for the entire FBA and SUCCEED! audiences. Meanwhile, FAI will receive significant exposure throughout all FBA initiatives.

Four Reasons to Upgrade your Gym to a Hybrid Fitness Business in 2022

Monday, January 17, 2022

In my last article, I talked about the business model currently sweeping through the fitness industry—Hybrid. The events of 2020 and 2021 have shown us that this business model is not a fluke or a stop-gap measure, but an industry-wide happening that is not going anywhere.

Finding Great Travel Deals, Cheap Flights and a Fitness Pro Teaching Vacation

Saturday, January 8, 2022

We want to talk to you about travel. Gasp...we said it...travel! In this topsy turvy world, we live in these days, many people are looking for the bright spots and things they can look forward to again.

And travel is a great one!

Unlocking Hidden Media Value in Gyms with Programmatic Advertising

Thursday, January 6, 2022

For owners of gyms and health clubs, expensive gym equipment and fitness technology are typically among the significant assets of value at their locations.

Gym owners invest heavily to ensure they have the best and latest equipment and fitness technology to attract and retain members in a heavily competitive environment with intense pricing pressures.

What’s REALLY New for ’22?

Saturday, January 1, 2022

In several of my articles over the last two years, I have written about ongoing and changing trends in the Fitness Industry and every time I sat down to write, I had a whole new list to present. Because of the unexpected events that started in 2019, the Fitness Industry is not even close to being the industry we knew back then.

In fact, I would venture that our industry has changed more than any other.

FBA Announces 4th SUCCEED! Event in 2022

Saturday, January 1, 2022

(MINNEAPOLIS, MN, January 1, 2022) – The Fitness Business Association (FBA) today announced a brand new SUCCEED! event, its 4th, to take place in 2022 under the ever-growing SUCCEED! family of events brand.

Tentatively scheduled for June 2022, this new community-centric event will remain online and have a more intimate feel for those who register. Attendees will be treated to a brand new experience, customized to where they are in their business.

Sara Allen Promoted to Vice President of Business Development within the FBA

Wednesday, December 29, 2021

(MINNEAPOLIS, MN, December 29, 2021) – The Fitness Business Association (FBA) today announced that Sara Allen will take over as Vice President of Business Development effective immediately, taking over the role previously held by the late Chuck Leve.

With extensive knowledge in sales, customer service, and operations, Allen’s expertise covers all areas necessary to assist current and new FBA sponsors and partners with a customizable plan to reach the FBA & SUCCEED! audiences and yield the highest ROI.

Simple 5-Step Plan to Digitalize Your Fitness Business

Sunday, December 26, 2021

Emma Excell, COO Fisikal, digital experts in business management solutions, lays down the facts and top tips for digitalization success.

4 Ways You Can Use Video to Upsell Your Online Services

Thursday, December 23, 2021

Even before the pandemic rocked our lives, video has been one of the leading marketing trends for some time. The difference now is that video is weaved into how most fitness businesses offer their services, with live-streamed classes and video recordings.