Tuesday, July 13, 2021

(MINNEAPOLIS, MN, DENVER, CO, July 13, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of ClubWise to its sponsorship ranks at the most prestigious Platinum tier – the level of engagement reserved for companies fully dedicated to serving the FBA and entire fitness Community. 

Founded in 2001 by former club owner and entrepreneur Julian Matthews, ClubWise was created with a clear mission: to create a club management solution that sets fitness clubs up for success, by providing everything they need in one simple to use solution.

Tuesday, July 6, 2021

Today I’d like to touch briefly on something that I feel is of the utmost importance for those in the strength/health/fitness business to understand. There is superman ability lurking underneath the skin of every human being walking the face of the planet right now.

Strength and its facilitation and acquisition are not as well understood as you might believe.

Thursday, July 1, 2021

(MINNEAPOLIS, MN, June 30, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Leadpages to its sponsorship ranks to help improve studio and club marketing results with an exciting, proven program.

Founded in 2012, Leadpages solves an industry-wide problem: how can the average, non-techie business owner take control of their online marketing, while using best practices to generate more business? Leadpages helps fitness businesses look great online and feel proud of their website.

Wednesday, June 23, 2021

Fitness studios across the world have had to rapidly embrace digitalization. And with this, has come the challenge of ensuring your brand stays in the mind of members even when physical facilities are not accessible. 

Now, with restrictions lifting, questions are being asked about how to customize a digital strategy that not only suits your business’ needs but also keeps the members engaged.

Wednesday, June 16, 2021

Amsterdam, June 2021 

A new global customer survey by Virtuagym of gyms, fitness studios and personal trainers has revealed the crucial role that fitness technology has played for fitness businesses during the COVID-19 pandemic, as well as the key part it is predicted to have for the future of the industry.

The research, undertaken whilst much of the fitness industry was still closed, found that digital technology was vital in motivating and engaging members, during a period in which over two-thirds (69%) had to close their doors for at least three months. 

Friday, June 11, 2021

Are you ready to take your fitness business online?

You've got your online booking system, you've integrated your payment solution on your website, your email campaigns are on point and drawing in new members. All that's missing is putting your fitness classes online.  It may be the next logical step in your business growth, but knowing where to start can be a challenge.

Tuesday, June 8, 2021

As I’ve mentioned in previous blog posts, 2020 was a tough year for all fitness businesses and the latest numbers show about 30% of gyms have permanently shut down.

The good news is, I’ve personally seen a big bounce back in in-person training at the gyms I own. And our numbers have started to return to normal since the beginning of 2021. Today, I want to share three ways you can grow your business in 2021.

Tuesday, June 1, 2021

Summer is here, and that means our clients are away on vacation--rather than going into the gym or keeping those personal training appointments. Unfortunately, that also means paused memberships and trainers who we’re paying...but who aren’t actually bringing in revenue.

This on top of things just starting to get back to some sort of normal after COVID.

Wednesday, May 26, 2021

Sometimes everybody does need a bit of motivation, a boost here and there to remind them why it's all worth it, for our training in the gym, for our business, and for our families. But I'm seeing a 'Motivation Dependency' starting to develop in the strength and fitness community in recent years.

Know this once and for all...THE only way to achieve is to DO, full stop!

Friday, May 21, 2021

Once again the trends in the Fitness Industry have taken market analysts by surprise. Two big opportunities have surfaced in March and April and now are commanding a good share of the fitness market. The first is Digital Fitness and the second is Garage Gyms.

Bernhard Mehl, an entrepreneurial coach and ergonomics engineer, in a recent article on KISIblog, says that after COVID appeared, the fitness industry, and especially location-based businesses, dropped as much as 10 billion in the year following the onset of the pandemic.