Saturday, April 17, 2021

Restrictions of the past year have forced fitness studios all over the world to embrace digitalization in order to develop a ‘hybrid’ model that seamlessly blends in-person and remote training opportunities.

Rob Lander, CEO Fisikal, expert in digital business solutions highlights some of the key benefits of going hybrid to complete the in-studio offering.  

Wednesday, April 14, 2021

Who would have thought this time last year that working out from your home would become so normal? And that your phone, laptop, or TV would become vital not just for watching your favorite shows but for your physical and mental wellness?

The dramatic transformation of the health and fitness industry in this period is matched only by the many people - from gym regulars to those taking up different fitness activities for the first time - who effortlessly moved with these sudden changes.

Thursday, April 8, 2021

We were all reminded last year that so many factors are out of our control in business. And hopefully, we were also reminded that there are ways to mitigate some of those factors so that we can weather the storm...or pandemic.

One of the most important parts of managing a business is making sure there is enough cash to keep the business going.

Tuesday, March 30, 2021

As fitness studios navigate the road back to business, there will still be restrictions that have to be considered in order to survive and thrive in the "new normal."

Here, we talk to Rob Lander, CEO Fisikal about how the right digital solution can help you get back to business stronger than ever.

Thursday, March 25, 2021

There’s a good chance that you’ve seen competitor brands using video marketing and that you’ve heard it’s the next big thing. You may, however, not be sure if it really is a viable option for your fitness business.

If this sounds like you, keep reading.

Tuesday, March 23, 2021

2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns.

This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise.

Thursday, March 18, 2021

The last twelve months have been like no other for the fitness industry, throwing up various challenges for gyms, personal trainers, and other fitness entrepreneurs to adapt to.

Principle among them has been the combination of an increased digitization of the fitness landscape with an evolution in the changing needs of the modern fitness customer.

Wednesday, March 10, 2021

(MINNEAPOLIS, MN, March 10, 2021) – The Fitness Business Association (FBA) – formerly the Association of Fitness Studios (AFS) - announced today that its first FBA-branded SUCCEED! Virtual Conference & Expo (March 2-7) exceeded expectations.

Building on the incredible successes of its May and October 2020 events, SUCCEED! virtual events have now delivered nearly 15,000 registrants.

Tuesday, March 9, 2021

Fitness studio owners and wellness professionals have been on a roller coaster for the last 12 months, like most of the rest of the world.

With the focus being on surviving, there’s been little time for thriving. And for many, surviving means trying to figure out how to pay the bills when doors have been closed (and then open again, but at reduced capacity), cleaning expenses have increased and there’s still payroll to meet.

Monday, March 1, 2021

Gyms and fitness studios are facing challenging times and in light of this, it’s now more important than ever to embrace the right digital solution to streamline your operations, maximize business efficiencies and stay connected with members.

Here, we speak to Rob Lander, CEO at Fisikal, experts in business management software, about how streamlining your studio by restructuring its technology can lead to a seamless digital fitness journey for members and studio owners.